Brandwave

Makita vs Ryobi:Which is more popular?

In September 2026, Makita had more branded searches than Ryobi among belt sander brands worldwide. Makita had about 823,000 branded searches, while Ryobi had 660,000. Makita made up 27.8% of all belt sander brand searches we track, and Ryobi accounted for 22.3%. When we asked ChatGPT and Google AI Overviews about belt sander brands, Makita appeared in all five answers and Ryobi in four. Makita was mentioned before Ryobi in every answer.

Among belt sander brands worldwide in September 2026

Who do people search for more?

Makita, about 25% more searches than Ryobi

Makita 823K searchesRyobi 660K searches

Who does AI mention more?

Makita, mentioned in every answer we collected

Makita in 5 of 5Ryobi in 4 of 5

Who does AI recommend more?

Makita, named ahead of Ryobi in every answer

Makita first in 4Ryobi never first

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Top belt sander brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Ryobi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita was listed before Ryobi in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Bosch2nd
  3. DeWalt3rd
  4. Ryobi4th
  5. Festool5th
  6. Craftsman–
  7. Black+Decker–
  8. Grizzly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grizzly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about belt sander brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Makita or Ryobi more popular in search?

This chart shows how often people search Google for Makita and Ryobi by name. Each line represents a brand's share of searches for all eight belt sander brands we track, month by month, from English-language searches worldwide.

Makita and Ryobi among belt sander brands worldwide, by month

Share of searches by month for Makita, Ryobi. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltRyobiCraftsmanFestoolBlack+DeckerGrizzlyBosch
Oct 202536.3%20%19.1%7.3%9%7.3%0.98%0.06%
Nov 202532%21.6%24.1%6.4%7.9%7.1%0.87%0.05%
Dec 202529.3%24.1%22%8.8%7.2%7.2%1.2%0.06%
Jan 202627.5%22.5%22.9%10.1%8.2%7.4%1.4%0.05%
Feb 202628.3%23.2%19.3%12.7%8.5%6.9%1.1%0.06%
Mar 202628.8%19.4%22.6%13%8.7%6.3%1.2%0.05%
Apr 202626.1%21.3%24.8%11.7%7.8%7%1.3%0.06%
May 202625.2%20.6%25.7%11.3%7.5%8.3%1.2%0.06%
Jun 202625.2%20.6%26.8%11.3%7.5%7.5%1%0.06%
Jul 202624.4%19.9%25.9%13.3%7.3%8%1.2%0.07%
Aug 202627.1%22.2%23.6%12.1%6.6%7.2%1.1%0.06%
Sep 202627.8%22.8%22.3%10.2%8.3%7.4%1.1%0.06%

How has the Makita and Ryobi comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Ryobi took it in May 2026, Makita took it in August 2026.
  • Across the 12 months ending September 2026, Makita’s share of searches among belt sander brands worldwide moved from 36.3% to 27.8%, and its estimated monthly branded searches moved from 1.2M to 823K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among belt sander brands worldwide moved from 19.1% to 22.3%, and its estimated monthly branded searches moved from 641K to 660K.

How did search popularity change for belt sander brands worldwide in September 2026?

3 changes
  1. In September 2026, DeWalt overtook Ryobi to rank 2nd among belt sander brands worldwide, with 22.8% of the searches.

  2. In September 2026, Makita gained share of searches among belt sander brands worldwide, from 27.1% to 27.8%.

  3. In September 2026, Ryobi lost share of searches among belt sander brands worldwide, from 23.6% to 22.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Makita’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

1 branded search term

  • makita

Ryobi

2 branded search terms

  • ryobi
  • ryobi tool

How the Brand Demand Index is measured

Other head-to-heads among belt sander brands

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