Craftsman vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than Craftsman among belt sander brands worldwide. Makita had about 823,000 branded searches, while Craftsman had 301,000. Makita made up 30% of all belt sander brand searches we track, and Craftsman accounted for 11%. When we asked ChatGPT and Google AI Overviews about belt sander brands, Makita appeared in all five answers and Craftsman in none.
Who do people search for more?
Makita, about 3 searches for every 1 for Craftsman
Who does AI mention more?
Makita, mentioned in every answer we collected
Who does AI recommend more?
Makita, the only one of the two named
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Top belt sander brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Craftsman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grizzly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about belt sander brands
5 answers
Asked ChatGPT
“Which belt sander brand should I buy?”
Asked ChatGPT
“What are the best belt sander brands?”
Asked ChatGPT
“What's the best belt sander brand for woodworking projects?”
Searched Google, AI Overview
“best belt sander”
Searched Google, AI Overview
“belt sander for woodworking”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Craftsman or Makita more popular in search?
This chart shows how often people search Google for Craftsman and Makita by name. Each line represents a brand's share of searches for all eight belt sander brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Makita, Craftsman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Ryobi | Craftsman | Festool | Grizzly | Black+Decker | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 21.6% | 20.5% | 7.9% | 9.7% | 1.1% | 0.05% | 0.06% |
| Nov 2025 | 34.4% | 23.2% | 25.9% | 6.9% | 8.5% | 0.93% | 0.04% | 0.05% |
| Dec 2025 | 31.6% | 26% | 23.7% | 9.5% | 7.8% | 1.3% | 0.03% | 0.06% |
| Jan 2026 | 29.7% | 24.3% | 24.7% | 10.9% | 8.9% | 1.5% | 0.05% | 0.06% |
| Feb 2026 | 30.4% | 24.9% | 20.7% | 13.6% | 9.1% | 1.2% | 0.05% | 0.06% |
| Mar 2026 | 30.8% | 20.7% | 24.1% | 13.8% | 9.3% | 1.2% | 0.04% | 0.06% |
| Apr 2026 | 28% | 22.9% | 26.7% | 12.5% | 8.4% | 1.4% | 0.05% | 0.06% |
| May 2026 | 27.5% | 22.5% | 28% | 12.3% | 8.2% | 1.4% | 0.06% | 0.06% |
| Jun 2026 | 27.2% | 22.3% | 28.9% | 12.2% | 8.1% | 1.1% | 0.05% | 0.06% |
| Jul 2026 | 26.5% | 21.6% | 28.1% | 14.5% | 7.9% | 1.3% | 0.06% | 0.07% |
| Aug 2026 | 29.2% | 23.9% | 25.4% | 13.1% | 7.1% | 1.2% | 0.06% | 0.07% |
| Sep 2026 | 30% | 24.6% | 24.1% | 11% | 9% | 1.2% | 0.07% | 0.07% |
How has the Craftsman and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of Craftsman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among belt sander brands worldwide moved from 7.9% to 11%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Makita’s share of searches among belt sander brands worldwide moved from 39.1% to 30%, and its estimated monthly branded searches moved from 1.2M to 823K.
How did search popularity change for belt sander brands worldwide in September 2026?
2 changes
In September 2026, Makita gained share of searches among belt sander brands worldwide, from 29.2% to 30%.
In September 2026, Craftsman lost share of searches among belt sander brands worldwide, from 13.1% to 11%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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