Mavely vs UpPromote:Which is more popular?
In September 2026, Mavely had more branded searches than UpPromote among ambassador programme platforms worldwide. Mavely had about 9,900 branded searches, while UpPromote had 5,400. Mavely made up 27.5% of all ambassador programme platform searches we track, and UpPromote accounted for 15%. When we asked ChatGPT and Google AI Overviews about ambassador programme platforms, UpPromote appeared in two of the five answers and Mavely in none.
Who do people search for more?
Mavely, about 83% more searches than UpPromote
Who does AI mention more?
UpPromote, mentioned in 2 of 5 answers, Mavely in 0
Who does AI recommend more?
UpPromote, the only one of the two named
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Top ambassador programme platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, UpPromote was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mavely did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SocialLadder3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BrandChamp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- UpPromote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Extole1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Influitive1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Buzzbassador1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mavely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Social Snowball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Refersion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Afluencer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ambassador programme platforms
5 answers
Asked ChatGPT
“Which ambassador programme platform should I use?”
Asked ChatGPT
“What are the best ambassador programme platforms?”
Asked ChatGPT
“What's the best ambassador programme platform for brand ambassadors?”
Searched Google, AI Overview
“brand ambassador software”
Searched Google, AI Overview
“customer referral platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Mavely or UpPromote more popular in search?
This chart shows how often people search Google for Mavely and UpPromote by name. Each line represents a brand's share of searches for all ten ambassador programme platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Mavely, UpPromote. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mavely | Social Snowball | UpPromote | Refersion | SocialLadder | Afluencer | Extole | BrandChamp | Influitive | Buzzbassador |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 14.2% | 12.7% | 10.9% | 8.4% | 10.3% | 4.5% | 1.1% | 2.1% | 1.1% |
| Nov 2025 | 34.3% | 14.1% | 12.5% | 10.6% | 8.3% | 12.5% | 3.7% | 1.2% | 1.7% | 1.1% |
| Dec 2025 | 37% | 12.3% | 13.5% | 9.4% | 7.2% | 13.5% | 3.2% | 1.2% | 1.8% | 0.8% |
| Jan 2026 | 29.1% | 14.9% | 15.9% | 9.2% | 7% | 15.9% | 3.9% | 1.4% | 1.7% | 0.94% |
| Feb 2026 | 31.1% | 15.9% | 13.9% | 9.8% | 7.5% | 13.9% | 4.1% | 1.3% | 1.8% | 0.82% |
| Mar 2026 | 28.3% | 14.6% | 19% | 9% | 8.4% | 12.6% | 3.7% | 1.4% | 1.7% | 1.1% |
| Apr 2026 | 31.5% | 16.2% | 17.2% | 10% | 7.5% | 9.4% | 4.2% | 1.6% | 1.5% | 1% |
| May 2026 | 32.1% | 20.1% | 17.5% | 10.2% | 6.4% | 6.4% | 3.4% | 1.3% | 1.6% | 1% |
| Jun 2026 | 28% | 21.4% | 18.6% | 11.1% | 6.8% | 6.8% | 3.7% | 1.1% | 1.7% | 0.9% |
| Jul 2026 | 32.2% | 20.8% | 17.6% | 8.4% | 6.4% | 6.4% | 4.3% | 1.3% | 1.6% | 1% |
| Aug 2026 | 31.9% | 21.1% | 17.4% | 8.5% | 6.3% | 7.7% | 3.4% | 1.3% | 1.3% | 1% |
| Sep 2026 | 27.5% | 27.4% | 15% | 8.7% | 8.1% | 5.3% | 4.5% | 1.4% | 1.3% | 0.89% |
How has the Mavely and UpPromote comparison changed over the last 12 months?
3 findings
- Mavely was ahead of UpPromote in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mavely’s share of searches among ambassador programme platforms worldwide moved from 34.7% to 27.5%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 12 months ending September 2026, UpPromote’s share of searches among ambassador programme platforms worldwide moved from 12.7% to 15%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for ambassador programme platforms worldwide in September 2026?
2 changes
In September 2026, Mavely lost share of searches among ambassador programme platforms worldwide, from 31.9% to 27.5%.
In September 2026, UpPromote lost share of searches among ambassador programme platforms worldwide, from 17.4% to 15%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mavely’s and UpPromote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ambassador programme platforms
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