How popular isMavely?
In September 2026, people searched for Mavely by name about 9,900 times worldwide, a 33.1% decrease from the previous year. These searches made up 27.5% of all global ambassador programme platform searches, placing Mavely first out of ten platforms. When we asked both ChatGPT and Google AI Overviews about ambassador programme platforms, Mavely did not appear in any of the answers.
Mavely is the most searched of 10 competitors and not listed in any AI answer.
MavelyShare of searches 27.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Social SnowballShare of searches 27.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
UpPromoteShare of searches 15%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
RefersionShare of searches 8.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SocialLadderShare of searches 8.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top ambassador programme platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mavely did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SocialLadder3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BrandChamp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UpPromote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Extole1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Influitive1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Buzzbassador1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mavely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Social Snowball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Refersion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Afluencer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ambassador programme platforms
5 answers
Asked ChatGPT
“Which ambassador programme platform should I use?”
Asked ChatGPT
“What are the best ambassador programme platforms?”
Asked ChatGPT
“What's the best ambassador programme platform for brand ambassadors?”
Searched Google, AI Overview
“brand ambassador software”
Searched Google, AI Overview
“customer referral platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which ambassador programme platforms compete with Mavely?
Share of searches by month for Mavely, Social Snowball, UpPromote, Refersion, SocialLadder, Afluencer, Extole. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mavely | Social Snowball | UpPromote | Refersion | SocialLadder | Afluencer | Extole | BrandChamp | Influitive | Buzzbassador |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 14.2% | 12.7% | 10.9% | 8.4% | 10.3% | 4.5% | 1.1% | 2.1% | 1.1% |
| Nov 2025 | 34.3% | 14.1% | 12.5% | 10.6% | 8.3% | 12.5% | 3.7% | 1.2% | 1.7% | 1.1% |
| Dec 2025 | 37% | 12.3% | 13.5% | 9.4% | 7.2% | 13.5% | 3.2% | 1.2% | 1.8% | 0.8% |
| Jan 2026 | 29.1% | 14.9% | 15.9% | 9.2% | 7% | 15.9% | 3.9% | 1.4% | 1.7% | 0.94% |
| Feb 2026 | 31.1% | 15.9% | 13.9% | 9.8% | 7.5% | 13.9% | 4.1% | 1.3% | 1.8% | 0.82% |
| Mar 2026 | 28.3% | 14.6% | 19% | 9% | 8.4% | 12.6% | 3.7% | 1.4% | 1.7% | 1.1% |
| Apr 2026 | 31.5% | 16.2% | 17.2% | 10% | 7.5% | 9.4% | 4.2% | 1.6% | 1.5% | 1% |
| May 2026 | 32.1% | 20.1% | 17.5% | 10.2% | 6.4% | 6.4% | 3.4% | 1.3% | 1.6% | 1% |
| Jun 2026 | 28% | 21.4% | 18.6% | 11.1% | 6.8% | 6.8% | 3.7% | 1.1% | 1.7% | 0.9% |
| Jul 2026 | 32.2% | 20.8% | 17.6% | 8.4% | 6.4% | 6.4% | 4.3% | 1.3% | 1.6% | 1% |
| Aug 2026 | 31.9% | 21.1% | 17.4% | 8.5% | 6.3% | 7.7% | 3.4% | 1.3% | 1.3% | 1% |
| Sep 2026 | 27.5% | 27.4% | 15% | 8.7% | 8.1% | 5.3% | 4.5% | 1.4% | 1.3% | 0.89% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.5% | 9.9K | -18.2% | -4.4 points | |
| 2, held 2nd | 27.4% | 9.8K | +23.1% | +6.3 points | |
| 3, held 3rd | 15% | 5.4K | -18.2% | -2.4 points | |
| 4, held 4th | 8.7% | 3.1K | -3.4% | +0.2 points | |
| 5, moved from 6th to 5th | 8.1% | 2.9K | +20.8% | +1.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 5.3% | 1.9K | -34.5% | -2.4 pointsmoved from 5th to 6th | |
| 7, held 7th | 4.5% | 1.6K | +23.1% | +1 points | |
| 8, held 8th | 1.4% | 490 | 0% | +0.1 points | |
| 9, held 9th | 1.3% | 480 | 0% | +0.1 points | |
| 10, held 10th | 0.89% | 320 | -17.9% | -0.1 points |
1.
Mavely27.5%
Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share -4.4 points.
27.4%
Held 2nd. 9.8K estimated branded searches, +23.1% vs prior month. Share +6.3 points.
15%
Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
8.7%
Held 4th. 3.1K estimated branded searches, -3.4% vs prior month. Share +0.2 points.
8.1%
Moved from 6th to 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.7 points.
5.3%
Moved from 5th to 6th. 1.9K estimated branded searches, -34.5% vs prior month. Share -2.4 points.
7.
Extole4.5%
Held 7th. 1.6K estimated branded searches, +23.1% vs prior month. Share +1 points.
1.4%
Held 8th. 490 estimated branded searches, 0% vs prior month. Share +0.1 points.
1.3%
Held 9th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.
10.
Buzzbassador0.89%
Held 10th. 320 estimated branded searches, -17.9% vs prior month. Share -0.1 points.
Compare popularity between Mavely and its closest rivals
Every comparison with Mavely
9 comparisons
How has branded search demand for Mavely changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mavely worldwide fell from 14.8K to 9.9K.
- Across the 12 months ending September 2026, Mavely’s share of searches among ambassador programme platforms worldwide decreased from 34.7% to 27.5%.
- Across the 12 months ending September 2026, Mavely’s share of searches among ambassador programme platforms worldwide peaked at 37% in December 2025 and was lowest at 27.5% in September 2026.
How did search popularity change for ambassador programme platforms worldwide in September 2026?
6 changes

In September 2026, SocialLadder overtook Afluencer to rank 5th among ambassador programme platforms worldwide, with 8.1% of the searches.

In September 2026, Social Snowball gained share of searches among ambassador programme platforms worldwide, from 21.1% to 27.4%.

In September 2026, Extole gained share of searches among ambassador programme platforms worldwide, from 3.4% to 4.5%.

In September 2026, Mavely lost share of searches among ambassador programme platforms worldwide, from 31.9% to 27.5%.

In September 2026, UpPromote lost share of searches among ambassador programme platforms worldwide, from 17.4% to 15%.

In September 2026, Afluencer lost share of searches among ambassador programme platforms worldwide, from 7.7% to 5.3%.
How are Mavely’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Mavely’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mavely
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Is Mavely your brand?
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