Mavely vs Refersion:Which is more popular?
In September 2026, Mavely had more branded searches than Refersion among ambassador programme platforms worldwide. Mavely had about 9,900 branded searches, while Refersion had 3,110. Mavely made up 27.5% of all ambassador programme platform searches we track, and Refersion accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about ambassador programme platforms, neither Mavely nor Refersion appeared in any of the five answers.
Who do people search for more?
Mavely, about 3 searches for every 1 for Refersion
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top ambassador programme platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Mavely nor Refersion showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SocialLadder3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BrandChamp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UpPromote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Extole1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Influitive1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Buzzbassador1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mavely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Social Snowball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Refersion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Afluencer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ambassador programme platforms
5 answers
Asked ChatGPT
“Which ambassador programme platform should I use?”
Asked ChatGPT
“What are the best ambassador programme platforms?”
Asked ChatGPT
“What's the best ambassador programme platform for brand ambassadors?”
Searched Google, AI Overview
“brand ambassador software”
Searched Google, AI Overview
“customer referral platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Mavely or Refersion more popular in search?
This chart shows how often people search Google for Mavely and Refersion by name. Each line represents a brand's share of searches for all ten ambassador programme platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Mavely, Refersion. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mavely | Social Snowball | UpPromote | Refersion | SocialLadder | Afluencer | Extole | BrandChamp | Influitive | Buzzbassador |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 14.2% | 12.7% | 10.9% | 8.4% | 10.3% | 4.5% | 1.1% | 2.1% | 1.1% |
| Nov 2025 | 34.3% | 14.1% | 12.5% | 10.6% | 8.3% | 12.5% | 3.7% | 1.2% | 1.7% | 1.1% |
| Dec 2025 | 37% | 12.3% | 13.5% | 9.4% | 7.2% | 13.5% | 3.2% | 1.2% | 1.8% | 0.8% |
| Jan 2026 | 29.1% | 14.9% | 15.9% | 9.2% | 7% | 15.9% | 3.9% | 1.4% | 1.7% | 0.94% |
| Feb 2026 | 31.1% | 15.9% | 13.9% | 9.8% | 7.5% | 13.9% | 4.1% | 1.3% | 1.8% | 0.82% |
| Mar 2026 | 28.3% | 14.6% | 19% | 9% | 8.4% | 12.6% | 3.7% | 1.4% | 1.7% | 1.1% |
| Apr 2026 | 31.5% | 16.2% | 17.2% | 10% | 7.5% | 9.4% | 4.2% | 1.6% | 1.5% | 1% |
| May 2026 | 32.1% | 20.1% | 17.5% | 10.2% | 6.4% | 6.4% | 3.4% | 1.3% | 1.6% | 1% |
| Jun 2026 | 28% | 21.4% | 18.6% | 11.1% | 6.8% | 6.8% | 3.7% | 1.1% | 1.7% | 0.9% |
| Jul 2026 | 32.2% | 20.8% | 17.6% | 8.4% | 6.4% | 6.4% | 4.3% | 1.3% | 1.6% | 1% |
| Aug 2026 | 31.9% | 21.1% | 17.4% | 8.5% | 6.3% | 7.7% | 3.4% | 1.3% | 1.3% | 1% |
| Sep 2026 | 27.5% | 27.4% | 15% | 8.7% | 8.1% | 5.3% | 4.5% | 1.4% | 1.3% | 0.89% |
How has the Mavely and Refersion comparison changed over the last 12 months?
3 findings
- Mavely was ahead of Refersion in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mavely’s share of searches among ambassador programme platforms worldwide moved from 34.7% to 27.5%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 12 months ending September 2026, Refersion’s share of searches among ambassador programme platforms worldwide moved from 10.9% to 8.7%, and its estimated monthly branded searches moved from 4.7K to 3.1K.
How did search popularity change for ambassador programme platforms worldwide in September 2026?
2 changes
In September 2026, Mavely lost share of searches among ambassador programme platforms worldwide, from 31.9% to 27.5%.
Estimated monthly branded searches for Refersion worldwide fell 33.3% over 12 measured months, from 4.7K to 3.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mavely’s and Refersion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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