Brandwave

Midea vs Mitsubishi Electric:Which is more popular?

In September 2026, Midea had more branded searches than Mitsubishi Electric among air conditioner brands worldwide. Midea had about 550,000 branded searches, while Mitsubishi Electric had 110,000. Midea made up 24.1% of all air conditioner brand searches we track, and Mitsubishi Electric accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about air conditioner brands, Midea appeared in three of the five answers and Mitsubishi Electric in two. Midea and Mitsubishi Electric were each mentioned first in two of the four answers.

Among air conditioner brands worldwide in September 2026

Who do people search for more?

Midea, about 5 searches for every 1 for Mitsubishi Electric

Midea 550K searchesMitsubishi Electric 110K searches

Who does AI mention more?

Midea, mentioned in 3 of 5 answers, Mitsubishi Electric in 2

Midea in 3 of 5Mitsubishi Electric in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Midea first in 2Mitsubishi Electric first in 2

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Top air conditioner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Midea was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mitsubishi Electric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Midea and Mitsubishi Electric were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trane1st
  2. Carrier2nd
  3. Midea3rd
  4. LG4th
  5. Mitsubishi Electric5th
  6. Daikin6th
  7. Panasonic–
  8. Fujitsu–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Midea3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trane3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carrier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Daikin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitsubishi Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fujitsu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air conditioner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Midea or Mitsubishi Electric more popular in search?

This chart shows how often people search Google for Midea and Mitsubishi Electric by name. Each line represents a brand's share of searches for all eight air conditioner brands we track, month by month, from English-language searches worldwide.

Midea and Mitsubishi Electric among air conditioner brands worldwide, by month

Share of searches by month for Midea, Mitsubishi Electric. The figures are in the table below the chart.

View monthly share of searches table
MonthPanasonicMideaDaikinMitsubishi ElectricTraneCarrierLGFujitsu
Oct 202542.9%20.4%20.4%5%5%2.2%3.3%0.83%
Nov 202544.9%21.6%17.6%5.3%4.3%1.6%3.7%1%
Dec 202543.7%21%21%4.2%4.2%1.5%3.3%1%
Jan 202643%20.5%20.5%5%5%1.8%3.3%0.99%
Feb 202650.8%16.8%16.8%5%4.1%2.8%2.9%0.69%
Mar 202640.9%17.9%21.8%5.4%4.4%6.5%2.5%0.62%
Apr 202645.3%16.1%19.7%4.8%3.9%7.2%2.2%0.59%
May 202642.9%19.2%19.2%4.7%3.8%7%2.2%0.82%
Jun 202633.7%27.3%22.3%5.5%3.6%4.5%2.1%1.1%
Jul 202634.9%29.5%19.7%4.8%3.9%3.9%2.2%0.99%
Aug 202639.1%27.1%18.1%4.4%4.4%3.6%2.5%0.77%
Sep 202641.4%24.1%19.7%4.8%4%2.7%2.6%0.78%

How has the Midea and Mitsubishi Electric comparison changed over the last 12 months?

3 findings

How did search popularity change for air conditioner brands worldwide in September 2026?

1 change
  1. In September 2026, Midea lost share of searches among air conditioner brands worldwide, from 27.1% to 24.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Midea’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Midea

1 branded search term

  • midea

Mitsubishi Electric

1 branded search term

  • mitsubishi electric

How the Brand Demand Index is measured

Other head-to-heads among air conditioner brands

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