Brandwave

Daikin vs Midea:Which is more popular?

In September 2026, Midea had more branded searches than Daikin among air conditioner brands worldwide. Midea had about 550,000 branded searches, while Daikin had 450,000. Midea made up 24.1% of all air conditioner brand searches we track, and Daikin accounted for 19.7%. When we asked ChatGPT and Google AI Overviews about air conditioner brands, Midea appeared in three of the five answers and Daikin in two. Midea was mentioned before Daikin in three out of four answers.

Among air conditioner brands worldwide in September 2026

Who do people search for more?

Midea, about 22% more searches than Daikin

Midea 550K searchesDaikin 450K searches

Who does AI mention more?

Midea, mentioned in 3 of 5 answers, Daikin in 2

Midea in 3 of 5Daikin in 2 of 5

Who does AI recommend more?

Midea, named ahead of Daikin in 3 of 4 answers

Midea first in 3Daikin first in 1

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Top air conditioner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Midea was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Daikin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Midea was listed before Daikin in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trane1st
  2. Carrier2nd
  3. Midea3rd
  4. LG4th
  5. Mitsubishi Electric5th
  6. Daikin6th
  7. Panasonic–
  8. Fujitsu–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Midea3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trane3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carrier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Daikin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitsubishi Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fujitsu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air conditioner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Daikin or Midea more popular in search?

This chart shows how often people search Google for Daikin and Midea by name. Each line represents a brand's share of searches for all eight air conditioner brands we track, month by month, from English-language searches worldwide.

Daikin and Midea among air conditioner brands worldwide, by month

Share of searches by month for Midea, Daikin. The figures are in the table below the chart.

View monthly share of searches table
MonthPanasonicMideaDaikinMitsubishi ElectricTraneCarrierLGFujitsu
Oct 202542.9%20.4%20.4%5%5%2.2%3.3%0.83%
Nov 202544.9%21.6%17.6%5.3%4.3%1.6%3.7%1%
Dec 202543.7%21%21%4.2%4.2%1.5%3.3%1%
Jan 202643%20.5%20.5%5%5%1.8%3.3%0.99%
Feb 202650.8%16.8%16.8%5%4.1%2.8%2.9%0.69%
Mar 202640.9%17.9%21.8%5.4%4.4%6.5%2.5%0.62%
Apr 202645.3%16.1%19.7%4.8%3.9%7.2%2.2%0.59%
May 202642.9%19.2%19.2%4.7%3.8%7%2.2%0.82%
Jun 202633.7%27.3%22.3%5.5%3.6%4.5%2.1%1.1%
Jul 202634.9%29.5%19.7%4.8%3.9%3.9%2.2%0.99%
Aug 202639.1%27.1%18.1%4.4%4.4%3.6%2.5%0.77%
Sep 202641.4%24.1%19.7%4.8%4%2.7%2.6%0.78%

How has the Daikin and Midea comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Daikin took it in March 2026, Midea took it in June 2026.
  • Across the 12 months ending September 2026, Daikin’s share of searches among air conditioner brands worldwide moved from 20.4% to 19.7%, and its estimated monthly branded searches held steady at 450K.
  • Across the 12 months ending September 2026, Midea’s share of searches among air conditioner brands worldwide moved from 20.4% to 24.1%, and its estimated monthly branded searches moved from 450K to 550K.

How did search popularity change for air conditioner brands worldwide in September 2026?

2 changes
  1. In September 2026, Daikin gained share of searches among air conditioner brands worldwide, from 18.1% to 19.7%.

  2. In September 2026, Midea lost share of searches among air conditioner brands worldwide, from 27.1% to 24.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Daikin’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Daikin

1 branded search term

  • daikin

Midea

1 branded search term

  • midea

How the Brand Demand Index is measured

Other head-to-heads among air conditioner brands

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