Brandwave

Daikin vs Panasonic:Which is more popular?

In September 2026, Panasonic had more branded searches than Daikin among air conditioner brands worldwide. Panasonic had about 944,000 branded searches, while Daikin had 450,000. Panasonic made up 41.4% of all air conditioner brand searches we track, and Daikin accounted for 19.7%. When we asked ChatGPT and Google AI Overviews about air conditioner brands, Daikin appeared in two of the five answers and Panasonic in none.

Among air conditioner brands worldwide in September 2026

Who do people search for more?

Panasonic, about 2 searches for every 1 for Daikin

Panasonic 944K searchesDaikin 450K searches

Who does AI mention more?

Daikin, mentioned in 2 of 5 answers, Panasonic in 0

Daikin in 2 of 5Panasonic in 0 of 5

Who does AI recommend more?

Daikin, the only one of the two named

Daikin first in 2Panasonic never named

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Top air conditioner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Daikin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Panasonic did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trane1st
  2. Carrier2nd
  3. Midea3rd
  4. LG4th
  5. Mitsubishi Electric5th
  6. Daikin6th
  7. Panasonic–
  8. Fujitsu–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Midea3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trane3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carrier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Daikin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitsubishi Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fujitsu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air conditioner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Daikin or Panasonic more popular in search?

This chart shows how often people search Google for Daikin and Panasonic by name. Each line represents a brand's share of searches for all eight air conditioner brands we track, month by month, from English-language searches worldwide.

Daikin and Panasonic among air conditioner brands worldwide, by month

Share of searches by month for Panasonic, Daikin. The figures are in the table below the chart.

View monthly share of searches table
MonthPanasonicMideaDaikinMitsubishi ElectricTraneCarrierLGFujitsu
Oct 202542.9%20.4%20.4%5%5%2.2%3.3%0.83%
Nov 202544.9%21.6%17.6%5.3%4.3%1.6%3.7%1%
Dec 202543.7%21%21%4.2%4.2%1.5%3.3%1%
Jan 202643%20.5%20.5%5%5%1.8%3.3%0.99%
Feb 202650.8%16.8%16.8%5%4.1%2.8%2.9%0.69%
Mar 202640.9%17.9%21.8%5.4%4.4%6.5%2.5%0.62%
Apr 202645.3%16.1%19.7%4.8%3.9%7.2%2.2%0.59%
May 202642.9%19.2%19.2%4.7%3.8%7%2.2%0.82%
Jun 202633.7%27.3%22.3%5.5%3.6%4.5%2.1%1.1%
Jul 202634.9%29.5%19.7%4.8%3.9%3.9%2.2%0.99%
Aug 202639.1%27.1%18.1%4.4%4.4%3.6%2.5%0.77%
Sep 202641.4%24.1%19.7%4.8%4%2.7%2.6%0.78%

How has the Daikin and Panasonic comparison changed over the last 12 months?

3 findings
  • Panasonic was ahead of Daikin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Daikin’s share of searches among air conditioner brands worldwide moved from 20.4% to 19.7%, and its estimated monthly branded searches held steady at 450K.
  • Across the 12 months ending September 2026, Panasonic’s share of searches among air conditioner brands worldwide moved from 42.9% to 41.4%, and its estimated monthly branded searches moved from 947K to 944K.

How did search popularity change for air conditioner brands worldwide in September 2026?

2 changes
  1. In September 2026, Panasonic gained share of searches among air conditioner brands worldwide, from 39.1% to 41.4%.

  2. In September 2026, Daikin gained share of searches among air conditioner brands worldwide, from 18.1% to 19.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Daikin’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Daikin

1 branded search term

  • daikin

Panasonic

3 branded search terms

  • panasonic
  • panasonic air conditioner
  • panasonic microwave

How the Brand Demand Index is measured

Other head-to-heads among air conditioner brands

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