Brandwave

Upscale.media vs Upscayl:Which is more popular?

In September 2026, Upscayl had more branded searches than Upscale.media among AI image upscalers worldwide. Upscayl had about 246,000 branded searches, while Upscale.media had 74,000. Upscayl made up 12.3% of all AI image upscaler searches we track, and Upscale.media accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about AI image upscalers, Upscayl appeared in three of the five answers and Upscale.media in two. Upscayl was mentioned before Upscale.media in three out of five answers.

Among AI image upscalers worldwide in September 2026

Who do people search for more?

Upscayl, about 3 searches for every 1 for Upscale.media

Upscayl 246K searchesUpscale.media 74K searches

Who does AI mention more?

Upscayl, mentioned in 3 of 5 answers, Upscale.media in 2

Upscayl in 3 of 5Upscale.media in 2 of 5

Who does AI recommend more?

Upscayl, named ahead of Upscale.media in 3 of 5 answers

Upscayl first in 3Upscale.media first in 2

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Top AI image upscalers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Upscayl was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Upscale.media was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Upscayl was listed before Upscale.media in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Topaz Labs1st
  2. Upscale.media2nd
  3. Upscayl3rd
  4. Magnific4th
  5. Let's Enhance5th
  6. VanceAI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Topaz Labs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Upscayl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Magnific2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Upscale.media2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Let's Enhance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VanceAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI image upscalers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Upscale.media or Upscayl more popular in search?

This chart shows how often people search Google for Upscale.media and Upscayl by name. Each line represents a brand's share of searches for all six AI image upscalers we track, month by month, from English-language searches worldwide.

Upscale.media and Upscayl among AI image upscalers worldwide, by month

Share of searches by month for Upscayl, Upscale.media. The figures are in the table below the chart.

View monthly share of searches table
MonthMagnificUpscaylUpscale.mediaTopaz LabsLet's EnhanceVanceAI
Oct 20259.8%26.7%18%16.4%24.6%4.4%
Nov 202510.4%28.2%19%17.4%21.2%3.8%
Dec 20259.6%32%17.5%17%19.6%4.3%
Jan 20267.1%35.3%15.8%15.4%21.6%4.8%
Feb 20267.2%36%16.2%13.7%22.1%4.8%
Mar 20266.2%37.4%16.9%12.6%21.9%5%
Apr 202617.2%31.4%14.2%10.6%21.4%5.2%
May 202660%17.9%6.6%4.9%7%3.6%
Jun 202665.9%16.2%4.9%5%4.7%3.3%
Jul 202671.3%14.4%4.3%3.7%4%2.4%
Aug 202671.2%14.4%4.3%3.5%3.8%2.9%
Sep 202675.1%12.3%3.7%3.7%2.8%2.5%

How has the Upscale.media and Upscayl comparison changed over the last 12 months?

3 findings
  • Upscayl was ahead of Upscale.media in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Upscale.media’s share of searches among AI image upscalers worldwide moved from 18% to 3.7%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, Upscayl’s share of searches among AI image upscalers worldwide moved from 26.7% to 12.3%, and its estimated monthly branded searches moved from 110K to 246K.

How did search popularity change for AI image upscalers worldwide in September 2026?

2 changes
  1. In September 2026, Upscayl lost share of searches among AI image upscalers worldwide, from 14.4% to 12.3%.

  2. In September 2026, Upscale.media lost share of searches among AI image upscalers worldwide, from 4.3% to 3.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Upscale.media’s and Upscayl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Upscale.media

1 branded search term

  • upscale media

Upscayl

1 branded search term

  • upscayl

How the Brand Demand Index is measured

Other head-to-heads among AI image upscalers

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