Brandwave

Magnific vs Topaz Labs:Which is more popular?

In September 2026, Magnific had more branded searches than Topaz Labs among AI image upscalers worldwide. Magnific had about 1.5 million branded searches, while Topaz Labs had 73,600. Magnific made up 75.1% of all AI image upscaler searches we track, and Topaz Labs accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about AI image upscalers, Topaz Labs appeared in all five answers and Magnific in two. Topaz Labs was mentioned before Magnific in every answer.

Among AI image upscalers worldwide in September 2026

Who do people search for more?

Magnific, about 20 searches for every 1 for Topaz Labs

Magnific 1.5M searchesTopaz Labs 73.6K searches

Who does AI mention more?

Topaz Labs, mentioned in every answer we collected

Topaz Labs in 5 of 5Magnific in 2 of 5

Who does AI recommend more?

Topaz Labs, named ahead of Magnific in every answer

Topaz Labs first in 5Magnific never first

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Top AI image upscalers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Topaz Labs appeared in all five answers. Magnific was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Topaz Labs was listed before Magnific in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Topaz Labs1st
  2. Upscale.media2nd
  3. Upscayl3rd
  4. Magnific4th
  5. Let's Enhance5th
  6. VanceAI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Topaz Labs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Upscayl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Magnific2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Upscale.media2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Let's Enhance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VanceAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI image upscalers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Magnific or Topaz Labs more popular in search?

This chart shows how often people search Google for Magnific and Topaz Labs by name. Each line represents a brand's share of searches for all six AI image upscalers we track, month by month, from English-language searches worldwide.

Magnific and Topaz Labs among AI image upscalers worldwide, by month

Share of searches by month for Magnific, Topaz Labs. The figures are in the table below the chart.

View monthly share of searches table
MonthMagnificUpscaylUpscale.mediaTopaz LabsLet's EnhanceVanceAI
Oct 20259.8%26.7%18%16.4%24.6%4.4%
Nov 202510.4%28.2%19%17.4%21.2%3.8%
Dec 20259.6%32%17.5%17%19.6%4.3%
Jan 20267.1%35.3%15.8%15.4%21.6%4.8%
Feb 20267.2%36%16.2%13.7%22.1%4.8%
Mar 20266.2%37.4%16.9%12.6%21.9%5%
Apr 202617.2%31.4%14.2%10.6%21.4%5.2%
May 202660%17.9%6.6%4.9%7%3.6%
Jun 202665.9%16.2%4.9%5%4.7%3.3%
Jul 202671.3%14.4%4.3%3.7%4%2.4%
Aug 202671.2%14.4%4.3%3.5%3.8%2.9%
Sep 202675.1%12.3%3.7%3.7%2.8%2.5%

How has the Magnific and Topaz Labs comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Magnific took it in April 2026.
  • Across the 12 months ending September 2026, Magnific’s share of searches among AI image upscalers worldwide moved from 9.8% to 75.1%, and its estimated monthly branded searches moved from 40.5K to 1.5M.
  • Across the 12 months ending September 2026, Topaz Labs’ share of searches among AI image upscalers worldwide moved from 16.4% to 3.7%, and its estimated monthly branded searches moved from 67.6K to 73.6K.

How did search popularity change for AI image upscalers worldwide in September 2026?

2 changes

  1. In September 2026, Magnific gained share of searches among AI image upscalers worldwide, from 71.2% to 75.1%.

  2. In September 2026, Topaz Labs rose from 5th to 4th among AI image upscalers worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Magnific’s and Topaz Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Magnific

1 branded search term

  • magnific

Topaz Labs

2 branded search terms

  • topaz gigapixel
  • topaz labs

How the Brand Demand Index is measured

Other head-to-heads among AI image upscalers

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