Brandwave

AI image upscalers:Which brands are most popular in search?

In August 2026, Magnific was the most searched among AI image upscalers worldwide, with an estimated 1.2M branded searches and 76.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Magnific76.3%
  2. Upscayl15.4%
  3. Let's Enhance3.1%
  4. VanceAI3.1%
  5. Topaz Labs2.1%

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Share of SearchLeaderboard

Compare the tools that upscale and sharpen images. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among AI image upscalers worldwide, by month

Share of Search by month for Magnific, Upscayl, Let's Enhance, VanceAI, Topaz Labs. The figures are in the table below the chart.

View monthly share of search table
MonthMagnificUpscaylLet's EnhanceVanceAITopaz Labs
Oct 202513.9%37.7%25.3%6.2%16.9%
Nov 202514.7%40%22%5.4%18%
Dec 202513.3%44.5%19.9%6%16.3%
Jan 20269.6%48%21.5%6.5%14.4%
Feb 20269.9%49.3%22.1%6.6%12.1%
Mar 20268.4%51.2%23.1%6.9%10.3%
Apr 202622.2%40.6%22.2%6.7%8.2%
May 202662.1%22.7%6.8%4.6%3.7%
Jun 202671.7%17.6%3.5%3.5%3.5%
Jul 202676.4%15.4%3.1%2.5%2.5%
Aug 202676.3%15.4%3.1%3.1%2.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Magnific

    76.3%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Upscayl

    15.4%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Let's Enhance

    3.1%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.VanceAI

    3.1%

    Moved from 5th to 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  5. 5.Topaz Labs

    2.1%

    Moved from 4th to 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among AI image upscalers worldwide?

In August 2026, Magnific was the most searched among AI image upscalers worldwide, with an estimated 1.2M branded searches and 76.3% estimated Share of Search within this set. Upscayl is in 2nd place, 60.9 percentage points behind at 15.4% Share of Search.

Global AI image upscalers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Magnific13.9% → 76.3%76.4%Jul 20268.4%Mar 20264th → 1st
Upscayl37.7% → 15.4%51.2%Mar 202615.4%Aug 20261st → 2nd
Let's Enhance25.3% → 3.1%25.3%Oct 20253.1%Aug 20262nd → 3rd
VanceAI6.2% → 3.1%6.9%Mar 20262.5%Jul 20265th → 4th
Topaz Labs16.9% → 2.1%18%Nov 20252.1%Aug 20263rd → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Magnific’s estimated Share of Search among AI image upscalers worldwide increased from 13.9% to 76.3%.
  • Across the 11 months ending August 2026, Upscayl’s estimated Share of Search among AI image upscalers worldwide decreased from 37.7% to 15.4%.
  • Across the 11 months ending August 2026, Let's Enhance’s estimated Share of Search among AI image upscalers worldwide decreased from 25.3% to 3.1%.
  • Across the 11 months ending August 2026, VanceAI’s estimated Share of Search among AI image upscalers worldwide decreased from 6.2% to 3.1%.
  • Across the 11 months ending August 2026, Topaz Labs’ estimated Share of Search among AI image upscalers worldwide decreased from 16.9% to 2.1%.
  • Across the 11 months ending August 2026, Magnific’s estimated Share of Search among AI image upscalers worldwide peaked at 76.4% in July 2026 and was lowest at 8.4% in March 2026.
  • Across the 11 months ending August 2026, Upscayl’s estimated Share of Search among AI image upscalers worldwide peaked at 51.2% in March 2026 and was lowest at 15.4% in August 2026.
  • Across the 11 months ending August 2026, VanceAI’s estimated Share of Search among AI image upscalers worldwide peaked at 6.9% in March 2026 and was lowest at 2.5% in July 2026.
  • Across the 11 months ending August 2026, Topaz Labs’ estimated Share of Search among AI image upscalers worldwide peaked at 18% in November 2025 and was lowest at 2.1% in August 2026.
  • Across the 11 months ending August 2026, Magnific rose from 4th to 1st among AI image upscalers worldwide.
  • Across the 11 months ending August 2026, Upscayl fell from 1st to 2nd among AI image upscalers worldwide.
  • Across the 11 months ending August 2026, Let's Enhance fell from 2nd to 3rd among AI image upscalers worldwide.
  • Across the 11 months ending August 2026, VanceAI rose from 5th to 4th among AI image upscalers worldwide.
  • Across the 11 months ending August 2026, Topaz Labs fell from 3rd to 5th among AI image upscalers worldwide.

How did search popularity change for AI image upscalers worldwide in August 2026?

  1. In August 2026, VanceAI overtook Topaz Labs to rank 4th among AI image upscalers worldwide, at 3.1%.

  2. Upscayl’s estimated Share of Search among AI image upscalers worldwide has lost ground for 3 months in a row, from 22.7% to 15.4% in August 2026.

  3. Let's Enhance’s estimated Share of Search among AI image upscalers worldwide has lost ground for 3 months in a row, from 6.8% to 3.1% in August 2026.

  4. Topaz Labs’ estimated Share of Search among AI image upscalers worldwide has lost ground for 3 months in a row, from 3.7% to 2.1% in August 2026.

  5. Estimated monthly branded searches for Magnific worldwide rose 2912.3% over 11 measured months, from 40.5K to 1.2M in August 2026.

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