Topaz Labs vs Upscale.media:Which is more popular?
In September 2026, Upscale.media had more branded searches than Topaz Labs among AI image upscalers worldwide. Upscale.media had about 74,000 branded searches, while Topaz Labs had 40,500. Upscale.media made up 3.8% of all AI image upscaler searches we track, and Topaz Labs accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about AI image upscalers, Topaz Labs appeared in three of the five answers and Upscale.media in two. Topaz Labs was mentioned before Upscale.media in two out of three answers.
Who do people search for more?
Upscale.media, about 83% more searches than Topaz Labs
Who does AI mention more?
Topaz Labs, mentioned in 3 of 5 answers, Upscale.media in 2
Who does AI recommend more?
Topaz Labs, named ahead of Upscale.media in 2 of 3 answers
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Top AI image upscalers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Topaz Labs was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Upscale.media was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Topaz Labs was listed before Upscale.media in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Upscayl1st
Magnific2nd- Topaz Labs3rd
- Upscale.media4th
Let's Enhance5th
VanceAI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Upscayl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Topaz Labs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Magnific2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Upscale.media2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Let's Enhance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- VanceAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI image upscalers
5 answers
Asked ChatGPT
“Which AI image upscaler should I use?”
Asked ChatGPT
“What are the best AI image upscalers?”
Asked ChatGPT
“What's the best AI image upscaler for sharper images?”
Searched Google, AI Overview
“ai image upscaler”
Searched Google, AI Overview
“increase image resolution”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Topaz Labs or Upscale.media more popular in search?
This chart shows how often people search Google for Topaz Labs and Upscale.media by name. Each line represents a brand's share of searches for all six AI image upscalers we track, month by month, from English-language searches worldwide.
Share of searches by month for Upscale.media, Topaz Labs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Magnific | Upscayl | Upscale.media | Let's Enhance | VanceAI | Topaz Labs |
|---|---|---|---|---|---|---|
| Oct 2025 | 10.3% | 28% | 18.8% | 25.7% | 4.6% | 12.6% |
| Nov 2025 | 10.9% | 29.6% | 19.9% | 22.3% | 4% | 13.3% |
| Dec 2025 | 10.1% | 33.8% | 18.5% | 20.7% | 4.5% | 12.4% |
| Jan 2026 | 7.4% | 37.1% | 16.6% | 22.7% | 5% | 11.1% |
| Feb 2026 | 7.6% | 37.9% | 17% | 23.2% | 5.1% | 9.3% |
| Mar 2026 | 6.5% | 39.4% | 17.8% | 23.1% | 5.3% | 7.9% |
| Apr 2026 | 18% | 32.8% | 14.8% | 22.4% | 5.4% | 6.6% |
| May 2026 | 61.2% | 18.3% | 6.7% | 7.1% | 3.7% | 3% |
| Jun 2026 | 67.1% | 16.5% | 5% | 4.8% | 3.3% | 3.3% |
| Jul 2026 | 72.2% | 14.6% | 4.4% | 4% | 2.4% | 2.4% |
| Aug 2026 | 72.3% | 14.6% | 4.4% | 3.8% | 2.9% | 2% |
| Sep 2026 | 76.3% | 12.5% | 3.8% | 2.8% | 2.5% | 2.1% |
How has the Topaz Labs and Upscale.media comparison changed over the last 12 months?
3 findings
- Upscale.media was ahead of Topaz Labs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Topaz Labs’ share of searches among AI image upscalers worldwide moved from 12.6% to 2.1%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Upscale.media’s share of searches among AI image upscalers worldwide moved from 18.8% to 3.8%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for AI image upscalers worldwide in September 2026?
2 changes
In September 2026, Upscale.media lost share of searches among AI image upscalers worldwide, from 4.4% to 3.8%.
Estimated monthly branded searches for Topaz Labs worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Topaz Labs’ and Upscale.media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Topaz Labs
1 branded search term
- topaz labs
Upscale.media
1 branded search term
- upscale media
Other head-to-heads among AI image upscalers
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