Brandwave

Magnific vs Upscale.media:Which is more popular?

In September 2026, Magnific had more branded searches than Upscale.media among AI image upscalers worldwide. Magnific had about 1.5 million branded searches, while Upscale.media had 74,000. Magnific made up 75.1% of all AI image upscaler searches we track, and Upscale.media accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about AI image upscalers, Magnific and Upscale.media each appeared in two of the five answers. Magnific and Upscale.media were each mentioned first in two of the four answers that named either.

Among AI image upscalers worldwide in September 2026

Who do people search for more?

Magnific, about 20 searches for every 1 for Upscale.media

Magnific 1.5M searchesUpscale.media 74K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Magnific in 2 of 5Upscale.media in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Magnific first in 2Upscale.media first in 2

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Top AI image upscalers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Magnific was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Upscale.media was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Magnific and Upscale.media were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Topaz Labs1st
  2. Upscale.media2nd
  3. Upscayl3rd
  4. Magnific4th
  5. Let's Enhance5th
  6. VanceAI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Topaz Labs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Upscayl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Magnific2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Upscale.media2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Let's Enhance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VanceAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI image upscalers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Magnific or Upscale.media more popular in search?

This chart shows how often people search Google for Magnific and Upscale.media by name. Each line represents a brand's share of searches for all six AI image upscalers we track, month by month, from English-language searches worldwide.

Magnific and Upscale.media among AI image upscalers worldwide, by month

Share of searches by month for Magnific, Upscale.media. The figures are in the table below the chart.

View monthly share of searches table
MonthMagnificUpscaylUpscale.mediaTopaz LabsLet's EnhanceVanceAI
Oct 20259.8%26.7%18%16.4%24.6%4.4%
Nov 202510.4%28.2%19%17.4%21.2%3.8%
Dec 20259.6%32%17.5%17%19.6%4.3%
Jan 20267.1%35.3%15.8%15.4%21.6%4.8%
Feb 20267.2%36%16.2%13.7%22.1%4.8%
Mar 20266.2%37.4%16.9%12.6%21.9%5%
Apr 202617.2%31.4%14.2%10.6%21.4%5.2%
May 202660%17.9%6.6%4.9%7%3.6%
Jun 202665.9%16.2%4.9%5%4.7%3.3%
Jul 202671.3%14.4%4.3%3.7%4%2.4%
Aug 202671.2%14.4%4.3%3.5%3.8%2.9%
Sep 202675.1%12.3%3.7%3.7%2.8%2.5%

How has the Magnific and Upscale.media comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Magnific took it in April 2026.
  • Across the 12 months ending September 2026, Magnific’s share of searches among AI image upscalers worldwide moved from 9.8% to 75.1%, and its estimated monthly branded searches moved from 40.5K to 1.5M.
  • Across the 12 months ending September 2026, Upscale.media’s share of searches among AI image upscalers worldwide moved from 18% to 3.7%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for AI image upscalers worldwide in September 2026?

2 changes
  1. In September 2026, Magnific gained share of searches among AI image upscalers worldwide, from 71.2% to 75.1%.

  2. In September 2026, Upscale.media lost share of searches among AI image upscalers worldwide, from 4.3% to 3.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Magnific’s and Upscale.media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Magnific

1 branded search term

  • magnific

Upscale.media

1 branded search term

  • upscale media

How the Brand Demand Index is measured

Other head-to-heads among AI image upscalers

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