CapCut vs HeyGen:Which is more popular?
In September 2026, CapCut had more branded searches than HeyGen among faceless video tools worldwide. CapCut had about 20.8 million branded searches, while HeyGen had 2 million. CapCut made up 84.3% of all faceless video tool searches we track, and HeyGen accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about faceless video tools, CapCut appeared in three of the five answers and HeyGen in one. CapCut was mentioned before HeyGen in three out of four answers that named either.
Who do people search for more?
CapCut, about 10 searches for every 1 for HeyGen
Who does AI mention more?
CapCut, mentioned in 3 of 5 answers, HeyGen in 1
Who does AI recommend more?
CapCut, named ahead of HeyGen in 3 of 4 answers
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Top faceless video tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CapCut was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. HeyGen was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. CapCut was listed before HeyGen in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
InVideo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- CapCut3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Runway3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fliki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pictory3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HeyGen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Synthesia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about faceless video tools
5 answers
Asked ChatGPT
“Which faceless video tool should I use?”
Asked ChatGPT
“What are the best faceless video tools?”
Asked ChatGPT
“What's the best faceless video tool for short-form content?”
Searched Google, AI Overview
“ai video maker”
Searched Google, AI Overview
“text to video tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is CapCut or HeyGen more popular in search?
This chart shows how often people search Google for CapCut and HeyGen by name. Each line represents a brand's share of searches for all seven faceless video tools we track, month by month, from English-language searches worldwide.
Share of searches by month for CapCut, HeyGen. The figures are in the table below the chart.
View monthly share of searches table
| Month | CapCut | HeyGen | InVideo | Runway | Synthesia | Fliki | Pictory |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.3% | 10% | 6.6% | 2.8% | 2.1% | 0.5% | 0.75% |
| Nov 2025 | 77.5% | 10.4% | 6.2% | 2.8% | 2.1% | 0.5% | 0.61% |
| Dec 2025 | 82% | 8.7% | 4.5% | 2.2% | 1.8% | 0.36% | 0.53% |
| Jan 2026 | 79.4% | 10% | 5.2% | 2.6% | 1.7% | 0.28% | 0.77% |
| Feb 2026 | 77.7% | 11.6% | 5.1% | 2.8% | 1.7% | 0.28% | 0.76% |
| Mar 2026 | 79.2% | 9.7% | 5% | 3.7% | 1.4% | 0.28% | 0.77% |
| Apr 2026 | 75.2% | 11.3% | 5.8% | 5% | 1.7% | 0.27% | 0.89% |
| May 2026 | 81.1% | 9.7% | 4.2% | 3.2% | 1.2% | 0.24% | 0.43% |
| Jun 2026 | 82% | 9.8% | 4.2% | 1.9% | 1.5% | 0.29% | 0.36% |
| Jul 2026 | 81.6% | 9.7% | 4.7% | 2% | 1.5% | 0.29% | 0.29% |
| Aug 2026 | 82.2% | 9.6% | 4.7% | 1.7% | 1.2% | 0.35% | 0.24% |
| Sep 2026 | 84.3% | 8.1% | 4.2% | 1.8% | 1% | 0.37% | 0.25% |
How has the CapCut and HeyGen comparison changed over the last 12 months?
3 findings
- CapCut was ahead of HeyGen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CapCut’s share of searches among faceless video tools worldwide moved from 77.3% to 84.3%, and its estimated monthly branded searches moved from 17M to 20.8M.
- Across the 12 months ending September 2026, HeyGen’s share of searches among faceless video tools worldwide moved from 10% to 8.1%, and its estimated monthly branded searches moved from 2.2M to 2M.
How did search popularity change for faceless video tools worldwide in September 2026?
2 changes
In September 2026, CapCut gained share of searches among faceless video tools worldwide, from 82.2% to 84.3%.
In September 2026, HeyGen lost share of searches among faceless video tools worldwide, from 9.6% to 8.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using CapCut’s and HeyGen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among faceless video tools
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