Brandwave

Otter vs Wispr Flow:Which is more popular?

In September 2026, Wispr Flow had more branded searches than Otter among AI dictation tools worldwide. Wispr Flow had about 450,000 branded searches, while Otter had 382,000. Wispr Flow made up 43.6% of all AI dictation tool searches we track, and Otter accounted for 37.1%. When we asked ChatGPT and Google AI Overviews about AI dictation tools, Wispr Flow appeared in all five answers and Otter in three. Wispr Flow was mentioned before Otter in every answer.

Among AI dictation tools worldwide in September 2026

Who do people search for more?

Wispr Flow, about 18% more searches than Otter

Wispr Flow 450K searchesOtter 382K searches

Who does AI mention more?

Wispr Flow, mentioned in every answer we collected

Wispr Flow in 5 of 5Otter in 3 of 5

Who does AI recommend more?

Wispr Flow, named ahead of Otter in every answer

Wispr Flow first in 5Otter never first

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Top AI dictation tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wispr Flow appeared in all five answers. Otter was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wispr Flow was listed before Otter in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wispr Flow1st
  2. Willow2nd
  3. Superwhisper3rd
  4. Otter4th
  5. Dragon5th
  6. MacWhisper6th
  7. Whisper7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wispr Flow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Superwhisper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Otter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Willow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whisper1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MacWhisper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dragon1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about AI dictation tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Otter or Wispr Flow more popular in search?

This chart shows how often people search Google for Otter and Wispr Flow by name. Each line represents a brand's share of searches for all seven AI dictation tools we track, month by month, from English-language searches worldwide.

Otter and Wispr Flow among AI dictation tools worldwide, by month

Share of searches by month for Wispr Flow, Otter. The figures are in the table below the chart.

View monthly share of searches table
MonthWispr FlowOtterWhisperMacWhisperSuperwhisperDragonWillow
Oct 20257.7%72.2%11.5%2.8%2.8%2.4%0.57%
Nov 202512.6%65.2%12.6%3.8%3.1%1.9%0.8%
Dec 202517.2%59.8%11.6%3.5%5.2%2.1%0.68%
Jan 202619.6%56.1%10.8%3.9%7.2%1.6%0.76%
Feb 202622.6%53.6%10.2%4.5%6.8%1.5%0.84%
Mar 202622.3%52.5%12.3%5.5%5.5%1.2%0.66%
Apr 202625.5%48.6%14%5.1%5.1%1.1%0.52%
May 202633%42.4%12.1%5.4%5.4%1.1%0.53%
Jun 202632.4%41.7%14.5%5.3%4.4%1.2%0.53%
Jul 202633.2%42.5%12.1%5.5%4.5%1.2%1%
Aug 202643.6%37.1%8.8%4.8%3.9%1.1%0.7%
Sep 202643.6%37.1%8.8%4.8%3.9%1.2%0.56%

How has the Otter and Wispr Flow comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Wispr Flow took it in August 2026.
  • Across the 12 months ending September 2026, Otter’s share of searches among AI dictation tools worldwide moved from 72.2% to 37.1%, and its estimated monthly branded searches moved from 569K to 382K.
  • Across the 12 months ending September 2026, Wispr Flow’s share of searches among AI dictation tools worldwide moved from 7.7% to 43.6%, and its estimated monthly branded searches moved from 60.5K to 450K.

How did search popularity change for AI dictation tools worldwide in September 2026?

2 changes

  1. Wispr Flow’s share of searches among AI dictation tools worldwide has gained ground for 3 months in a row, from 32.4% to 43.6% in September 2026.

  2. Estimated monthly branded searches for Otter worldwide fell 32.8% over 12 measured months, from 569K to 382K in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Otter’s and Wispr Flow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Otter

10 branded search terms

  • otter ai
  • otter ai app
  • otter ai notetaker
  • otter ai transcription
  • otter app
  • otter meeting notes
  • otter transcribe
  • otter transcription
  • otter.ai
  • otterai

Wispr Flow

1 branded search term

  • wispr flow

How the Brand Demand Index is measured

Other head-to-heads among AI dictation tools

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