Brandwave

Otter vs Whisper:Which is more popular?

In September 2026, Otter had more branded searches than Whisper among AI dictation tools worldwide. Otter had about 382,000 branded searches, while Whisper had 90,500. Otter made up 37.1% of all AI dictation tool searches we track, and Whisper accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about AI dictation tools, Otter appeared in three of the five answers and Whisper in one. Otter was mentioned before Whisper in every answer that named either.

Among AI dictation tools worldwide in September 2026

Who do people search for more?

Otter, about 4 searches for every 1 for Whisper

Otter 382K searchesWhisper 90.5K searches

Who does AI mention more?

Otter, mentioned in 3 of 5 answers, Whisper in 1

Otter in 3 of 5Whisper in 1 of 5

Who does AI recommend more?

Otter, named ahead of Whisper in 3 of 3 answers

Otter first in 3Whisper never first

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Top AI dictation tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Otter was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Whisper was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Otter was listed before Whisper in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wispr Flow1st
  2. Willow2nd
  3. Superwhisper3rd
  4. Otter4th
  5. Dragon5th
  6. MacWhisper6th
  7. Whisper7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wispr Flow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Superwhisper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Otter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Willow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whisper1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MacWhisper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dragon1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about AI dictation tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Otter or Whisper more popular in search?

This chart shows how often people search Google for Otter and Whisper by name. Each line represents a brand's share of searches for all seven AI dictation tools we track, month by month, from English-language searches worldwide.

Otter and Whisper among AI dictation tools worldwide, by month

Share of searches by month for Otter, Whisper. The figures are in the table below the chart.

View monthly share of searches table
MonthWispr FlowOtterWhisperMacWhisperSuperwhisperDragonWillow
Oct 20257.7%72.2%11.5%2.8%2.8%2.4%0.57%
Nov 202512.6%65.2%12.6%3.8%3.1%1.9%0.8%
Dec 202517.2%59.8%11.6%3.5%5.2%2.1%0.68%
Jan 202619.6%56.1%10.8%3.9%7.2%1.6%0.76%
Feb 202622.6%53.6%10.2%4.5%6.8%1.5%0.84%
Mar 202622.3%52.5%12.3%5.5%5.5%1.2%0.66%
Apr 202625.5%48.6%14%5.1%5.1%1.1%0.52%
May 202633%42.4%12.1%5.4%5.4%1.1%0.53%
Jun 202632.4%41.7%14.5%5.3%4.4%1.2%0.53%
Jul 202633.2%42.5%12.1%5.5%4.5%1.2%1%
Aug 202643.6%37.1%8.8%4.8%3.9%1.1%0.7%
Sep 202643.6%37.1%8.8%4.8%3.9%1.2%0.56%

How has the Otter and Whisper comparison changed over the last 12 months?

3 findings
  • Otter was ahead of Whisper in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Otter’s share of searches among AI dictation tools worldwide moved from 72.2% to 37.1%, and its estimated monthly branded searches moved from 569K to 382K.
  • Across the 12 months ending September 2026, Whisper’s share of searches among AI dictation tools worldwide moved from 11.5% to 8.8%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for AI dictation tools worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Otter worldwide fell 32.8% over 12 measured months, from 569K to 382K in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Otter’s and Whisper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Otter

10 branded search terms

  • otter ai
  • otter ai app
  • otter ai notetaker
  • otter ai transcription
  • otter app
  • otter meeting notes
  • otter transcribe
  • otter transcription
  • otter.ai
  • otterai

Whisper

1 branded search term

  • whisper ai

How the Brand Demand Index is measured

Other head-to-heads among AI dictation tools

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