Brandwave

Otter vs Superwhisper:Which is more popular?

In September 2026, Otter had more branded searches than Superwhisper among AI dictation tools worldwide. Otter had about 382,000 branded searches, while Superwhisper had 40,500. Otter made up 37.1% of all AI dictation tool searches we track, and Superwhisper accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about AI dictation tools, Superwhisper appeared in four of the five answers and Otter in three. Superwhisper was mentioned before Otter in four out of five answers.

Among AI dictation tools worldwide in September 2026

Who do people search for more?

Otter, about 9 searches for every 1 for Superwhisper

Otter 382K searchesSuperwhisper 40.5K searches

Who does AI mention more?

Superwhisper, mentioned in 4 of 5 answers, Otter in 3

Superwhisper in 4 of 5Otter in 3 of 5

Who does AI recommend more?

Superwhisper, named ahead of Otter in 4 of 5 answers

Superwhisper first in 4Otter first in 1

Follow Otter vs Superwhisper and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top AI dictation tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Superwhisper was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Otter was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Superwhisper was listed before Otter in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wispr Flow1st
  2. Willow2nd
  3. Superwhisper3rd
  4. Otter4th
  5. Dragon5th
  6. MacWhisper6th
  7. Whisper7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wispr Flow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Superwhisper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Otter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Willow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whisper1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MacWhisper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dragon1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about AI dictation tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Otter or Superwhisper more popular in search?

This chart shows how often people search Google for Otter and Superwhisper by name. Each line represents a brand's share of searches for all seven AI dictation tools we track, month by month, from English-language searches worldwide.

Otter and Superwhisper among AI dictation tools worldwide, by month

Share of searches by month for Otter, Superwhisper. The figures are in the table below the chart.

View monthly share of searches table
MonthWispr FlowOtterWhisperMacWhisperSuperwhisperDragonWillow
Oct 20257.7%72.2%11.5%2.8%2.8%2.4%0.57%
Nov 202512.6%65.2%12.6%3.8%3.1%1.9%0.8%
Dec 202517.2%59.8%11.6%3.5%5.2%2.1%0.68%
Jan 202619.6%56.1%10.8%3.9%7.2%1.6%0.76%
Feb 202622.6%53.6%10.2%4.5%6.8%1.5%0.84%
Mar 202622.3%52.5%12.3%5.5%5.5%1.2%0.66%
Apr 202625.5%48.6%14%5.1%5.1%1.1%0.52%
May 202633%42.4%12.1%5.4%5.4%1.1%0.53%
Jun 202632.4%41.7%14.5%5.3%4.4%1.2%0.53%
Jul 202633.2%42.5%12.1%5.5%4.5%1.2%1%
Aug 202643.6%37.1%8.8%4.8%3.9%1.1%0.7%
Sep 202643.6%37.1%8.8%4.8%3.9%1.2%0.56%

How has the Otter and Superwhisper comparison changed over the last 12 months?

3 findings
  • Otter was ahead of Superwhisper in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Otter’s share of searches among AI dictation tools worldwide moved from 72.2% to 37.1%, and its estimated monthly branded searches moved from 569K to 382K.
  • Across the 12 months ending September 2026, Superwhisper’s share of searches among AI dictation tools worldwide moved from 2.8% to 3.9%, and its estimated monthly branded searches moved from 22.2K to 40.5K.

How did search popularity change for AI dictation tools worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Superwhisper worldwide rose 82.4% over 12 measured months, from 22.2K to 40.5K in September 2026.

  2. Estimated monthly branded searches for Otter worldwide fell 32.8% over 12 measured months, from 569K to 382K in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Otter’s and Superwhisper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Otter

10 branded search terms

  • otter ai
  • otter ai app
  • otter ai notetaker
  • otter ai transcription
  • otter app
  • otter meeting notes
  • otter transcribe
  • otter transcription
  • otter.ai
  • otterai

Superwhisper

1 branded search term

  • superwhisper

How the Brand Demand Index is measured

Other head-to-heads among AI dictation tools

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free