Brandwave

PowerBlock vs Rep Fitness:Which is more popular?

In September 2026, Rep Fitness had more branded searches than PowerBlock among adjustable dumbbells brands worldwide. Rep Fitness had about 90,500 branded searches, while PowerBlock had 27,100. Rep Fitness made up 27.3% of all adjustable dumbbells brand searches we track, and PowerBlock accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about adjustable dumbbells brands, PowerBlock and Rep Fitness each appeared in four of the five answers. PowerBlock was mentioned before Rep Fitness in three out of four answers.

Among adjustable dumbbells brands worldwide in September 2026

Who do people search for more?

Rep Fitness, about 3 searches for every 1 for PowerBlock

Rep Fitness 90.5K searchesPowerBlock 27.1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

PowerBlock in 4 of 5Rep Fitness in 4 of 5

Who does AI recommend more?

PowerBlock, named ahead of Rep Fitness in 3 of 4 answers

PowerBlock first in 3Rep Fitness first in 1

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Top adjustable dumbbells brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PowerBlock and Rep Fitness were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PowerBlock was listed before Rep Fitness in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PowerBlock1st
  2. NÜOBELL2nd
  3. Rep Fitness3rd
  4. Bowflex4th
  5. NordicTrack–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rep Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PowerBlock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NÜOBELL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bowflex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NordicTrack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about adjustable dumbbells brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is PowerBlock or Rep Fitness more popular in search?

This chart shows how often people search Google for PowerBlock and Rep Fitness by name. Each line represents a brand's share of searches for all five adjustable dumbbells brands we track, month by month, from English-language searches worldwide.

PowerBlock and Rep Fitness among adjustable dumbbells brands worldwide, by month

Share of searches by month for Rep Fitness, PowerBlock. The figures are in the table below the chart.

View monthly share of searches table
MonthNordicTrackBowflexRep FitnessPowerBlockNÜOBELL
Oct 202541.9%25.3%20.7%9.3%2.8%
Nov 202546.3%19.7%24.2%7.2%2.6%
Dec 202552.1%20.6%17%7.6%2.8%
Jan 202653.2%20.3%16.7%7.5%2.2%
Feb 202650.6%21.5%17.6%7.9%2.4%
Mar 202645.7%23.7%19.4%8.7%2.6%
Apr 202641%25.7%21%9.4%2.8%
May 202638.7%24.5%24.5%9%3.3%
Jun 202644.7%21.2%21.2%9.5%3.5%
Jul 202644.9%23.8%19.4%8.7%3.2%
Aug 202641.3%23.5%23.5%8.6%3.1%
Sep 202634.3%27.3%27.3%8.2%3%

How has the PowerBlock and Rep Fitness comparison changed over the last 12 months?

3 findings

How did search popularity change for adjustable dumbbells brands worldwide in September 2026?

2 changes
  1. In September 2026, Rep Fitness gained share of searches among adjustable dumbbells brands worldwide, from 23.5% to 27.3%.

  2. PowerBlock’s share of searches among adjustable dumbbells brands worldwide has lost ground for 3 months in a row, from 9.5% to 8.2% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using PowerBlock’s and Rep Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PowerBlock

1 branded search term

  • powerblock

Rep Fitness

1 branded search term

  • rep fitness

How the Brand Demand Index is measured

Other head-to-heads among adjustable dumbbells brands

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