NordicTrack vs PowerBlock:Which is searched more?
In September 2026, NordicTrack had more branded searches than PowerBlock among adjustable dumbbells brands worldwide. NordicTrack was estimated to have 114K branded searches compared to PowerBlock’s 27.1K, and held a 49.2% Share of Search versus PowerBlock’s 11.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, NordicTrack or PowerBlock?
Compare the adjustable dumbbells brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NordicTrack, PowerBlock. The figures are in the table below the chart.
View monthly share of search table
| Month | NordicTrack | Bowflex | PowerBlock |
|---|---|---|---|
| Oct 2025 | 54.8% | 33.1% | 12.1% |
| Nov 2025 | 63.2% | 26.9% | 9.9% |
| Dec 2025 | 64.9% | 25.7% | 9.4% |
| Jan 2026 | 65.7% | 25.1% | 9.2% |
| Feb 2026 | 63.2% | 26.9% | 9.8% |
| Mar 2026 | 58.5% | 30.4% | 11.1% |
| Apr 2026 | 53.9% | 33.8% | 12.4% |
| May 2026 | 53.6% | 34% | 12.4% |
| Jun 2026 | 59.3% | 28.1% | 12.6% |
| Jul 2026 | 58.1% | 30.7% | 11.2% |
| Aug 2026 | 56.3% | 32% | 11.7% |
| Sep 2026 | 49.2% | 39.1% | 11.7% |
How has the NordicTrack and PowerBlock comparison changed over the last 12 months?
3 findings
- NordicTrack was ahead of PowerBlock in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among adjustable dumbbells brands worldwide moved from 54.8% to 49.2%, and its estimated monthly branded searches moved from 150K to 114K.
- Across the 12 months ending September 2026, PowerBlock’s estimated Share of Search among adjustable dumbbells brands worldwide moved from 12.1% to 11.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for adjustable dumbbells brands worldwide in September 2026?
2 changes
In September 2026, NordicTrack lost estimated Share of Search among adjustable dumbbells brands worldwide, from 56.3% to 49.2%.
Estimated monthly branded searches for PowerBlock worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Other head-to-heads among adjustable dumbbells brands
How each brand is measured
Brandwave collects information about searches that people make online using NordicTrack’s and PowerBlock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NordicTrack
3 branded search terms
- nordictrack
- nordictrack 1750
- nordictrack commercial 1750
PowerBlock
1 branded search term
- powerblock
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