Brandwave

How popular isZodiac in search?

In August 2026, there were an estimated 1.6K branded searches for Zodiac worldwide which is up 23.1% over the last 11 months. Zodiac holds 0.92% estimated Share of Search among pool chemicals worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Clorox94.9%
  2. Swimfree3.1%
  3. Zodiac0.92%
  4. Hy-Clor0.75%
  5. HTH0.22%
  6. BioGuard0.05%
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Which pool chemicals compete with Zodiac?

Zodiac against pool chemicals worldwide, by month

Share of Search by month for Clorox, Swimfree, Zodiac. The figures are in the table below the chart.

View monthly share of search table
MonthCloroxSwimfreeZodiacHy-ClorHTHBioGuard
Oct 202596.2%1.7%0.76%1.1%0.15%0.1%
Nov 202596.2%1.7%0.76%1.1%0.15%0.1%
Dec 202594.9%2%0.7%2%0.15%0.18%
Jan 202695.6%2.1%0.58%1.4%0.15%0.15%
Feb 202695.1%2.5%0.7%1.3%0.18%0.12%
Mar 202695.5%2.5%0.75%0.93%0.19%0.08%
Apr 202695.5%2.5%0.93%0.75%0.23%0.1%
May 202694.8%3.1%1.1%0.57%0.34%0.12%
Jun 202693.7%3.7%1.4%0.57%0.5%0.12%
Jul 202693.3%4.6%1.1%0.57%0.41%0.08%
Aug 202694.9%3.1%0.92%0.75%0.22%0.05%
Sep 2026——————

  1. 1.Clorox

    94.9%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Swimfree

    3.1%

    Held 2nd. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.5 points.

  3. 3.Zodiac

    0.92%

    Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.

  4. 4.Hy-Clor

    0.75%

    Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.

  5. 5.HTH

    0.22%

    Held 5th. 390 estimated branded searches, -45.8% vs prior month. Share -0.2 points.

  6. 6.BioGuard

    0.05%

    Held 6th. 90 estimated branded searches, -35.7% vs prior month. Share 0 points.

Compare search popularity between Zodiac and its closest rivals

How has branded search demand for Zodiac changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zodiac worldwide rose from 1.3K to 1.6K.
  • Across the 11 months ending August 2026, Zodiac rose from 4th to 3rd among pool chemicals worldwide.

How did search popularity change for pool chemicals worldwide in August 2026?

  1. In August 2026, Clorox gained estimated Share of Search among pool chemicals worldwide, from 93.3% to 94.9%.

  2. In August 2026, Swimfree lost estimated Share of Search among pool chemicals worldwide, from 4.6% to 3.1%.

  3. Estimated monthly branded searches for HTH worldwide rose 50% over 11 measured months, from 260 to 390 in August 2026.

  4. Estimated monthly branded searches for Zodiac worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

  5. Estimated monthly branded searches for BioGuard worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026.

  6. Estimated monthly branded searches for Hy-Clor worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

Where does Zodiac compete?

Zodiac is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pool cleaners6th of 60.13%Show ranking
Pool chemicals3rd of 60.92%Shown above
Pool pump brands5th of 51%Show ranking
Pool cleaner brands5th of 51.9%Show ranking

How is Zodiac measured?

Brandwave collects information about searches that people make online using Zodiac’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • zodiac pool

Do you work for Zodiac? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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