Brandwave

Pool chemicals:Which brands are most popular in search?

In August 2026, Clorox was the most searched among pool chemicals worldwide, with an estimated 165K branded searches and 94.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Clorox94.9%
  2. Swimfree3.1%
  3. Zodiac0.92%
  4. Hy-Clor0.75%
  5. HTH0.22%
  6. BioGuard0.05%

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Share of SearchLeaderboard

Compare the pool chemicals people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pool chemicals worldwide, by month

Share of Search by month for Clorox, Swimfree. The figures are in the table below the chart.

View monthly share of search table
MonthCloroxSwimfreeZodiacHy-ClorHTHBioGuard
Oct 202596.2%1.7%0.76%1.1%0.15%0.1%
Nov 202596.2%1.7%0.76%1.1%0.15%0.1%
Dec 202594.9%2%0.7%2%0.15%0.18%
Jan 202695.6%2.1%0.58%1.4%0.15%0.15%
Feb 202695.1%2.5%0.7%1.3%0.18%0.12%
Mar 202695.5%2.5%0.75%0.93%0.19%0.08%
Apr 202695.5%2.5%0.93%0.75%0.23%0.1%
May 202694.8%3.1%1.1%0.57%0.34%0.12%
Jun 202693.7%3.7%1.4%0.57%0.5%0.12%
Jul 202693.3%4.6%1.1%0.57%0.41%0.08%
Aug 202694.9%3.1%0.92%0.75%0.22%0.05%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Clorox

    94.9%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Swimfree

    3.1%

    Held 2nd. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.5 points.

  3. 3.Zodiac

    0.92%

    Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.

  4. 4.Hy-Clor

    0.75%

    Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.

  5. 5.HTH

    0.22%

    Held 5th. 390 estimated branded searches, -45.8% vs prior month. Share -0.2 points.

  6. 6.BioGuard

    0.05%

    Held 6th. 90 estimated branded searches, -35.7% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among pool chemicals worldwide?

In August 2026, Clorox was the most searched among pool chemicals worldwide, with an estimated 165K branded searches and 94.9% estimated Share of Search within this set. Swimfree is in 2nd place, 91.8 percentage points behind at 3.1% Share of Search.

Global pool chemicals, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Clorox96.2% → 94.9%96.2%Oct 202593.3%Jul 20261st
Swimfree1.7% → 3.1%4.6%Jul 20261.7%Oct 20252nd
Zodiac0.76% → 0.92%1.4%Jun 20260.58%Jan 20264th → 3rd
Hy-Clor1.1% → 0.75%2%Dec 20250.57%Jul 20263rd → 4th
HTH0.15% → 0.22%0.5%Jun 20260.15%Dec 20255th
BioGuard0.1% → 0.05%0.18%Dec 20250.05%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Clorox’s estimated Share of Search among pool chemicals worldwide decreased from 96.2% to 94.9%.
  • Across the 11 months ending August 2026, Swimfree’s estimated Share of Search among pool chemicals worldwide increased from 1.7% to 3.1%.
  • Across the 11 months ending August 2026, Clorox’s estimated Share of Search among pool chemicals worldwide peaked at 96.2% in October 2025 and was lowest at 93.3% in July 2026.
  • Across the 11 months ending August 2026, Swimfree’s estimated Share of Search among pool chemicals worldwide peaked at 4.6% in July 2026 and was lowest at 1.7% in October 2025.
  • Across the 11 months ending August 2026, Hy-Clor’s estimated Share of Search among pool chemicals worldwide peaked at 2% in December 2025 and was lowest at 0.57% in July 2026.
  • Across the 11 months ending August 2026, Zodiac rose from 4th to 3rd among pool chemicals worldwide.
  • Across the 11 months ending August 2026, Hy-Clor fell from 3rd to 4th among pool chemicals worldwide.
  • Across the 11 months ending August 2026, HTH and BioGuard held steady: their estimated Share of Search among pool chemicals worldwide each moved less than 0.5 percentage points.

How did search popularity change for pool chemicals worldwide in August 2026?

  1. In August 2026, Clorox gained estimated Share of Search among pool chemicals worldwide, from 93.3% to 94.9%.

  2. In August 2026, Swimfree lost estimated Share of Search among pool chemicals worldwide, from 4.6% to 3.1%.

  3. Estimated monthly branded searches for HTH worldwide rose 50% over 11 measured months, from 260 to 390 in August 2026.

  4. Estimated monthly branded searches for Zodiac worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

  5. Estimated monthly branded searches for BioGuard worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026.

  6. Estimated monthly branded searches for Hy-Clor worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

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