Clorox vs Swimfree:Which is more popular by branded search?
In August 2026, Clorox had more branded searches than Swimfree among pool chemicals worldwide. Clorox was estimated to have 165K branded searches compared to Swimfree’s 5.4K, and held a 94.9% Share of Search versus Swimfree’s 3.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Clorox or Swimfree?
Compare the pool chemicals people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clorox, Swimfree. The figures are in the table below the chart.
View monthly share of search table
| Month | Clorox | Swimfree | Zodiac | Hy-Clor | HTH | BioGuard |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.2% | 1.7% | 0.76% | 1.1% | 0.15% | 0.1% |
| Nov 2025 | 96.2% | 1.7% | 0.76% | 1.1% | 0.15% | 0.1% |
| Dec 2025 | 94.9% | 2% | 0.7% | 2% | 0.15% | 0.18% |
| Jan 2026 | 95.6% | 2.1% | 0.58% | 1.4% | 0.15% | 0.15% |
| Feb 2026 | 95.1% | 2.5% | 0.7% | 1.3% | 0.18% | 0.12% |
| Mar 2026 | 95.5% | 2.5% | 0.75% | 0.93% | 0.19% | 0.08% |
| Apr 2026 | 95.5% | 2.5% | 0.93% | 0.75% | 0.23% | 0.1% |
| May 2026 | 94.8% | 3.1% | 1.1% | 0.57% | 0.34% | 0.12% |
| Jun 2026 | 93.7% | 3.7% | 1.4% | 0.57% | 0.5% | 0.12% |
| Jul 2026 | 93.3% | 4.6% | 1.1% | 0.57% | 0.41% | 0.08% |
| Aug 2026 | 94.9% | 3.1% | 0.92% | 0.75% | 0.22% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Clorox and Swimfree comparison changed over the last 12 months?
3 findings
- Clorox was ahead of Swimfree in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clorox’s estimated Share of Search among pool chemicals worldwide moved from 96.2% to 94.9%, and its estimated monthly branded searches held steady at 165K.
- Across the 11 months ending August 2026, Swimfree’s estimated Share of Search among pool chemicals worldwide moved from 1.7% to 3.1%, and its estimated monthly branded searches moved from 2.9K to 5.4K.
How did search popularity change for pool chemicals worldwide in August 2026?
2 changes
In August 2026, Clorox gained estimated Share of Search among pool chemicals worldwide, from 93.3% to 94.9%.
In August 2026, Swimfree lost estimated Share of Search among pool chemicals worldwide, from 4.6% to 3.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Clorox’s and Swimfree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.