How popular isHy-Clor in search?
In August 2026, there were an estimated 1.3K branded searches for Hy-Clor worldwide which is down 31.6% over the last 11 months. Hy-Clor holds 0.75% estimated Share of Search among pool chemicals worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pool chemicals compete with Hy-Clor?
Share of Search by month for Clorox, Swimfree, Hy-Clor. The figures are in the table below the chart.
View monthly share of search table
| Month | Clorox | Swimfree | Zodiac | Hy-Clor | HTH | BioGuard |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.2% | 1.7% | 0.76% | 1.1% | 0.15% | 0.1% |
| Nov 2025 | 96.2% | 1.7% | 0.76% | 1.1% | 0.15% | 0.1% |
| Dec 2025 | 94.9% | 2% | 0.7% | 2% | 0.15% | 0.18% |
| Jan 2026 | 95.6% | 2.1% | 0.58% | 1.4% | 0.15% | 0.15% |
| Feb 2026 | 95.1% | 2.5% | 0.7% | 1.3% | 0.18% | 0.12% |
| Mar 2026 | 95.5% | 2.5% | 0.75% | 0.93% | 0.19% | 0.08% |
| Apr 2026 | 95.5% | 2.5% | 0.93% | 0.75% | 0.23% | 0.1% |
| May 2026 | 94.8% | 3.1% | 1.1% | 0.57% | 0.34% | 0.12% |
| Jun 2026 | 93.7% | 3.7% | 1.4% | 0.57% | 0.5% | 0.12% |
| Jul 2026 | 93.3% | 4.6% | 1.1% | 0.57% | 0.41% | 0.08% |
| Aug 2026 | 94.9% | 3.1% | 0.92% | 0.75% | 0.22% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94.9% | 165K | 0% | +1.7 points | |
| 2, held 2nd | 3.1% | 5.4K | -33.3% | -1.5 points | |
| 3, held 3rd | 0.92% | 1.6K | -15.8% | -0.2 points | |
| 4, held 4th | 0.75% | 1.3K | +30% | +0.2 points | |
| 5, held 5th | 0.22% | 390 | -45.8% | -0.2 points | |
| 6, held 6th | 0.05% | 90 | -35.7% | 0 points |
1.
Clorox
94.9%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1.7 points.
2.Swimfree
3.1%
Held 2nd. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.5 points.
3.
Zodiac0.92%
Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.
4.Hy-Clor
0.75%
Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.
5.
HTH0.22%
Held 5th. 390 estimated branded searches, -45.8% vs prior month. Share -0.2 points.
6.
BioGuard0.05%
Held 6th. 90 estimated branded searches, -35.7% vs prior month. Share 0 points.
Compare search popularity between Hy-Clor and its closest rivals
Every comparison with Hy-Clor
5 comparisons
How has branded search demand for Hy-Clor changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hy-Clor worldwide fell from 1.9K to 1.3K.
- Across the 11 months ending August 2026, Hy-Clor’s estimated Share of Search among pool chemicals worldwide peaked at 2% in December 2025 and was lowest at 0.57% in July 2026.
- Across the 11 months ending August 2026, Hy-Clor fell from 3rd to 4th among pool chemicals worldwide.
How did search popularity change for pool chemicals worldwide in August 2026?
6 changes
In August 2026, Clorox gained estimated Share of Search among pool chemicals worldwide, from 93.3% to 94.9%.
In August 2026, Swimfree lost estimated Share of Search among pool chemicals worldwide, from 4.6% to 3.1%.

Estimated monthly branded searches for HTH worldwide rose 50% over 11 measured months, from 260 to 390 in August 2026.

Estimated monthly branded searches for Zodiac worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

Estimated monthly branded searches for BioGuard worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026.
Estimated monthly branded searches for Hy-Clor worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
How is Hy-Clor measured?
Brandwave collects information about searches that people make online using Hy-Clor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hy-clor
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Is Hy-Clor your brand?
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