Brandwave

How popular isZeiss in search?

In September 2026, there were an estimated 246K branded searches for Zeiss worldwide which held steady over the last 12 months. Zeiss holds 16.8% estimated Share of Search among fluorescence microscope brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nikon56.9%
  2. Olympus25.1%
  3. Zeiss16.8%
  4. Leica Geosystems1.2%
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Which fluorescence microscope brands compete with Zeiss?

Zeiss against fluorescence microscope brands worldwide, by month

Share of Search by month for Nikon, Olympus, Zeiss. The figures are in the table below the chart.

View monthly share of search table
MonthNikonOlympusZeissLeica Geosystems
Oct 202559.8%21.3%17.4%1.6%
Nov 202562.3%20.1%16.4%1.2%
Dec 202563.1%19.8%16.2%0.97%
Jan 202659%19.9%19.9%1.2%
Feb 202658.9%21.9%17.9%1.3%
Mar 202658.2%24.3%16.3%1.2%
Apr 202658.5%24.2%16.1%1.2%
May 202660.9%20.8%17%1.3%
Jun 202656.8%27%14.8%1.3%
Jul 202657%27.1%14.8%1.1%
Aug 202661%20.9%17.1%1%
Sep 202656.9%25.1%16.8%1.2%

  1. 1.Nikon

    56.9%

    Held 1st. 836K estimated branded searches, -5.1% vs prior month. Share -4.1 points.

  2. 2.Olympus

    25.1%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +4.2 points.

  3. 3.Zeiss

    16.8%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Leica Geosystems

    1.2%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

Compare search popularity between Zeiss and its closest rivals

Every comparison with Zeiss

How has branded search demand for Zeiss changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Zeiss worldwide held steady at 246K.
  • Across the 12 months ending September 2026, Zeiss’ estimated Share of Search among fluorescence microscope brands worldwide decreased from 17.4% to 16.8%.
  • Across the 12 months ending September 2026, Zeiss’ estimated Share of Search among fluorescence microscope brands worldwide peaked at 19.9% in January 2026 and was lowest at 14.8% in June 2026.

How did search popularity change for fluorescence microscope brands worldwide in September 2026?

  1. In September 2026, Olympus gained estimated Share of Search among fluorescence microscope brands worldwide, from 20.9% to 25.1%.

  2. In September 2026, Nikon lost estimated Share of Search among fluorescence microscope brands worldwide, from 61% to 56.9%.

  3. Estimated monthly branded searches for Leica Geosystems worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

Where does Zeiss compete?

Zeiss is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Microscope brands3rd of 516.7%Show ranking
Confocal microscope brands3rd of 416.8%Show ranking
Fluorescence microscope brands3rd of 416.8%Shown above
Metrology software1st of 567.3%Show ranking

How is Zeiss measured?

Brandwave collects information about searches that people make online using Zeiss’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • zeiss

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How the Brand Demand Index is measured

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