How popular isZazzle in search?
In September 2026, there were an estimated 368K branded searches for Zazzle worldwide which is down 18.2% over the last 12 months. Zazzle holds 1.8% estimated Share of Search among handmade and print marketplaces worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Zazzle compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Handmade and print marketplaces | 2nd of 3 | 1.8% | Shown below |
| Business cards | 2nd of 6 | 16.4% | Show ranking |
| Print on demand platforms | 3rd of 7 | 16.9% | Show ranking |
Which handmade and print marketplaces compete with Zazzle?
Share of Search by month for Etsy, Zazzle. The figures are in the table below the chart.
View monthly share of search table
| Month | Etsy | Zazzle | Society6 |
|---|---|---|---|
| Oct 2025 | 97.5% | 2.2% | 0.35% |
| Nov 2025 | 97.5% | 2.2% | 0.35% |
| Dec 2025 | 97.9% | 1.8% | 0.36% |
| Jan 2026 | 97.4% | 2.1% | 0.43% |
| Feb 2026 | 97% | 2.6% | 0.35% |
| Mar 2026 | 97% | 2.6% | 0.35% |
| Apr 2026 | 96.5% | 3.2% | 0.35% |
| May 2026 | 97.6% | 2.2% | 0.29% |
| Jun 2026 | 97.5% | 2.2% | 0.36% |
| Jul 2026 | 97.5% | 2.2% | 0.36% |
| Aug 2026 | 97.9% | 1.8% | 0.36% |
| Sep 2026 | 97.9% | 1.8% | 0.29% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97.9% | 20.4M | 0% | +0.1 points | |
| 2, held 2nd | 1.8% | 368K | 0% | 0 points | |
| 3, held 3rd | 0.29% | 60.5K | -18.2% | -0.1 points |
Compare search popularity between Zazzle and its closest rivals
How has branded search demand for Zazzle changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zazzle worldwide fell from 450K to 368K.
- Across the 12 months ending September 2026, Zazzle’s estimated Share of Search among handmade and print marketplaces worldwide peaked at 3.2% in April 2026 and was lowest at 1.8% in August 2026.
How did search popularity change for handmade and print marketplaces worldwide in September 2026?
2 changes
Estimated monthly branded searches for Society6 worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
Estimated monthly branded searches for Zazzle worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
How is Zazzle measured?
Brandwave collects information about searches that people make online using Zazzle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- zazzle
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Is Zazzle your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.