Brandwave

How popular isYummly in search?

In August 2026, there were an estimated 6.6K branded searches for Yummly worldwide which is down 95.1% over the last 11 months. Yummly holds 29.3% estimated Share of Search among recipe apps worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mealime36%
  2. Paprika29.3%
  3. Yummly29.3%
  4. BigOven3.2%
  5. Whisk2.1%
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Where does Yummly compete?

Yummly is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Recipe apps3rd of 529.3%Shown below
Meal planning apps2nd of 244.9%Show ranking

Which recipe apps compete with Yummly?

Yummly against recipe apps worldwide, by month

Share of Search by month for Mealime, Paprika, Yummly, BigOven, Whisk. The figures are in the table below the chart.

View monthly share of search table
MonthMealimePaprikaYummlyBigOvenWhisk
Oct 20255.2%6.4%87.4%0.65%0.31%
Nov 20253.6%6.5%89.1%0.54%0.21%
Dec 20256%10.9%81.8%0.9%0.35%
Jan 20265.2%7.7%86.2%0.68%0.25%
Feb 20262.5%2.5%94.5%0.28%0.12%
Mar 20262.5%2.5%94.5%0.28%0.12%
Apr 202619.4%23.8%53.1%2.6%1.1%
May 202627.6%33.9%33.9%3%1.6%
Jun 202631.7%31.7%31.7%3.5%1.5%
Jul 202631.6%31.6%31.6%3.4%1.9%
Aug 202636%29.3%29.3%3.2%2.1%
Sep 2026—————

  1. 1.Mealime

    36%

    Held 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +4.4 points.

  2. 2.Paprika

    29.3%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -2.2 points.

  3. 3.Yummly

    29.3%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -2.2 points.

  4. 4.BigOven

    3.2%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Whisk

    2.1%

    Held 5th. 480 estimated branded searches, +23.1% vs prior month. Share +0.3 points.

Compare search popularity between Yummly and its closest rivals

How has branded search demand for Yummly changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yummly worldwide fell from 135K to 6.6K.
  • Across the 11 months ending August 2026, Yummly’s estimated Share of Search among recipe apps worldwide decreased from 87.4% to 29.3%.
  • Across the 11 months ending August 2026, Yummly’s estimated Share of Search among recipe apps worldwide peaked at 94.5% in February 2026 and was lowest at 29.3% in August 2026.
  • Across the 11 months ending August 2026, Yummly fell from 1st to 3rd among recipe apps worldwide.

How did search popularity change for recipe apps worldwide in August 2026?

  1. In August 2026, Mealime gained estimated Share of Search among recipe apps worldwide, from 31.6% to 36%.

  2. In August 2026, Paprika lost estimated Share of Search among recipe apps worldwide, from 31.6% to 29.3%.

  3. In August 2026, Yummly lost estimated Share of Search among recipe apps worldwide, from 31.6% to 29.3%.

  4. Estimated monthly branded searches for BigOven worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

How is Yummly measured?

Brandwave collects information about searches that people make online using Yummly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yummly

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How the Brand Demand Index is measured

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