NYT Cooking vs Yummly:Which is more popular?

Name: NYT Cooking vs Yummly: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, NYT Cooking had more branded searches than Yummly among recipe apps worldwide. NYT Cooking had about 246,000 branded searches, while Yummly had 6,600. NYT Cooking made up 85.4% of all recipe app searches we track, and Yummly accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about recipe apps, NYT Cooking appeared in three of the five answers and Yummly in none.

Among recipe apps worldwide in September 2026

Who do people search for more?

NYT Cooking, about 37 searches for every 1 for Yummly

NYT Cooking 246K searchesYummly 6.6K searches

Who does AI mention more?

NYT Cooking, mentioned in 3 of 5 answers, Yummly in 0

NYT Cooking in 3 of 5Yummly in 0 of 5

Who does AI recommend more?

NYT Cooking, the only one of the two named

NYT Cooking first in 3Yummly never named

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Top recipe apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NYT Cooking was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Yummly did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Paprika	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Samsung Food	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
NYT Cooking	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
AnyList	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Mealime	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Yummly	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
BigOven	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Whisk	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Paprika5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Samsung Food4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NYT Cooking3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AnyList2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mealime0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yummly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BigOven0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Whisk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about recipe apps

5 answers

Asked ChatGPT
“Which recipe app should I use?”
Asked ChatGPT
“What are the best recipe apps?”
1. 1Paprika
2. 2NYT Cooking
3. 3Samsung Food
4. 4AnyList
Asked ChatGPT
“What's the best recipe app for home cooking?”
1. 1Paprika
2. 2AnyList
3. 3NYT Cooking
4. 4Samsung Food
Searched Google, AI Overview
“recipe apps”
1. 1Paprika
2. 2Samsung Food
Searched Google, AI Overview
“save recipes app”
1. 1Paprika

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is NYT Cooking or Yummly more popular in search?

This chart shows how often people search Google for NYT Cooking and Yummly by name. Each line represents a brand's share of searches for all eight recipe apps we track, month by month, from English-language searches worldwide.

NYT Cooking and Yummly among recipe apps worldwide, by month

Month	NYT Cooking	AnyList	Mealime	Paprika	Yummly	Samsung Food	BigOven	Whisk
Oct 2025	59.2%	3.6%	1.9%	2.4%	32.5%	0.14%	0.24%	0.12%
Nov 2025	60%	3%	1.3%	2.4%	32.9%	0.1%	0.2%	0.08%
Dec 2025	70.4%	3.5%	1.5%	2.8%	21.2%	0.23%	0.23%	0.09%
Jan 2026	58.8%	3.5%	1.9%	2.9%	32.2%	0.31%	0.25%	0.09%
Feb 2026	42.4%	2.5%	1.4%	1.4%	51.8%	0.22%	0.15%	0.07%
Mar 2026	41.8%	3.8%	1.4%	1.4%	51.2%	0.22%	0.15%	0.07%
Apr 2026	82.1%	6%	2.2%	2.7%	6%	0.43%	0.29%	0.13%
May 2026	83.4%	6.1%	2.7%	3.4%	3.4%	0.54%	0.3%	0.16%
Jun 2026	84.5%	6.2%	2.8%	2.8%	2.8%	0.55%	0.3%	0.13%
Jul 2026	84.5%	6.2%	2.8%	2.8%	2.8%	0.55%	0.3%	0.16%
Aug 2026	86.3%	5.2%	2.8%	2.3%	2.3%	0.56%	0.25%	0.17%
Sep 2026	85.4%	5.1%	3.4%	2.8%	2.3%	0.56%	0.2%	0.17%

How has the NYT Cooking and Yummly comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 12 months ending September 2026: Yummly took it in February 2026, NYT Cooking took it in April 2026.
Across the 12 months ending September 2026, NYT Cooking’s share of searches among recipe apps worldwide moved from 59.2% to 85.4%, and its estimated monthly branded searches held steady at 246K.
Across the 12 months ending September 2026, Yummly’s share of searches among recipe apps worldwide moved from 32.5% to 2.3%, and its estimated monthly branded searches moved from 135K to 6.6K.

How did search popularity change for recipe apps worldwide in September 2026?

2 changes

In September 2026, NYT Cooking lost share of searches among recipe apps worldwide, from 86.3% to 85.4%.
Estimated monthly branded searches for Yummly worldwide fell 95.1% over 12 measured months, from 135K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NYT Cooking’s and Yummly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.