How popular isNYT Cooking?
In September 2026, people searched for NYT Cooking by name about 246,000 times worldwide, about the same as the previous year. These searches made up 85.4% of all global recipe app searches, placing NYT Cooking first out of eight apps. When we asked both ChatGPT and Google AI Overviews about recipe apps, NYT Cooking appeared in three of the five answers and was the third most recommended of the eight.
NYT Cooking is the most searched of 8 competitors and the third most recommended in AI answers.
- NYT CookingShare of searches 85.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
AnyListShare of searches 5.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
MealimeShare of searches 3.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- PaprikaShare of searches 2.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
YummlyShare of searches 2.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top recipe apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NYT Cooking was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NYT Cooking is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Paprika1st
Samsung Food2nd- NYT Cooking3rd
- AnyList4th
- Mealime–
- Yummly–
BigOven–
Whisk–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Paprika5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung Food4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NYT Cooking3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AnyList2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mealime0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Yummly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BigOven0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Whisk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about recipe apps
5 answers
Asked ChatGPT
“Which recipe app should I use?”
Asked ChatGPT
“What are the best recipe apps?”
Asked ChatGPT
“What's the best recipe app for home cooking?”
Searched Google, AI Overview
“recipe apps”
Searched Google, AI Overview
“save recipes app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which recipe apps compete with NYT Cooking?
Share of searches by month for NYT Cooking, AnyList, Mealime, Paprika, Yummly. The figures are in the table below the chart.
View monthly share of searches table
| Month | NYT Cooking | AnyList | Mealime | Paprika | Yummly | Samsung Food | BigOven | Whisk |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 3.6% | 1.9% | 2.4% | 32.5% | 0.14% | 0.24% | 0.12% |
| Nov 2025 | 60% | 3% | 1.3% | 2.4% | 32.9% | 0.1% | 0.2% | 0.08% |
| Dec 2025 | 70.4% | 3.5% | 1.5% | 2.8% | 21.2% | 0.23% | 0.23% | 0.09% |
| Jan 2026 | 58.8% | 3.5% | 1.9% | 2.9% | 32.2% | 0.31% | 0.25% | 0.09% |
| Feb 2026 | 42.4% | 2.5% | 1.4% | 1.4% | 51.8% | 0.22% | 0.15% | 0.07% |
| Mar 2026 | 41.8% | 3.8% | 1.4% | 1.4% | 51.2% | 0.22% | 0.15% | 0.07% |
| Apr 2026 | 82.1% | 6% | 2.2% | 2.7% | 6% | 0.43% | 0.29% | 0.13% |
| May 2026 | 83.4% | 6.1% | 2.7% | 3.4% | 3.4% | 0.54% | 0.3% | 0.16% |
| Jun 2026 | 84.5% | 6.2% | 2.8% | 2.8% | 2.8% | 0.55% | 0.3% | 0.13% |
| Jul 2026 | 84.5% | 6.2% | 2.8% | 2.8% | 2.8% | 0.55% | 0.3% | 0.16% |
| Aug 2026 | 86.3% | 5.2% | 2.8% | 2.3% | 2.3% | 0.56% | 0.25% | 0.17% |
| Sep 2026 | 85.4% | 5.1% | 3.4% | 2.8% | 2.3% | 0.56% | 0.2% | 0.17% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.4% | 246K | 0% | -1 points | |
| 2, held 2nd | 5.1% | 14.8K | 0% | -0.1 points | |
| 3, held 3rd | 3.4% | 9.9K | +22.2% | +0.6 points | |
| 4, held 4th | 2.8% | 8.1K | +22.7% | +0.5 points | |
| 5, held 5th | 2.3% | 6.6K | 0% | 0 points | |
| 6, held 6th | 0.56% | 1.6K | 0% | 0 points | |
| 7, held 7th | 0.2% | 590 | -18.1% | 0 points | |
| 8, held 8th | 0.17% | 480 | 0% | 0 points |
85.4%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1 points.
2.
AnyList5.1%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Mealime3.4%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.6 points.
4.Paprika
2.8%
Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.5 points.
5.
Yummly2.3%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.56%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
7.
BigOven0.2%
Held 7th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.
8.
Whisk0.17%
Held 8th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between NYT Cooking and its closest rivals
Every comparison with NYT Cooking
7 comparisons
How has branded search demand for NYT Cooking changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NYT Cooking worldwide held steady at 246K.
- Across the 12 months ending September 2026, NYT Cooking’s share of searches among recipe apps worldwide increased from 59.2% to 85.4%.
- Across the 12 months ending September 2026, NYT Cooking’s share of searches among recipe apps worldwide peaked at 86.3% in August 2026 and was lowest at 41.8% in March 2026.
How did search popularity change for recipe apps worldwide in September 2026?
6 changes
In September 2026, Mealime gained share of searches among recipe apps worldwide, from 2.8% to 3.4%.
In September 2026, NYT Cooking lost share of searches among recipe apps worldwide, from 86.3% to 85.4%.
AnyList’s share of searches among recipe apps worldwide has lost ground for 3 months in a row, from 6.2% to 5.1% in September 2026.
Estimated monthly branded searches for Samsung Food worldwide rose 171.2% over 12 measured months, from 590 to 1.6K in September 2026.
Estimated monthly branded searches for Yummly worldwide fell 95.1% over 12 measured months, from 135K to 6.6K in September 2026.
Estimated monthly branded searches for BigOven worldwide fell 41% over 12 measured months, from 1K to 590 in September 2026.
How are NYT Cooking’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using NYT Cooking’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nyt cooking
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Is NYT Cooking your brand?
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