Brandwave

Recipe apps:Which brands are most popular in search?

In August 2026, Mealime was the most searched among recipe apps worldwide, with an estimated 8.1K branded searches and 36% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mealime36%
  2. Paprika29.3%
  3. Yummly29.3%
  4. BigOven3.2%
  5. Whisk2.1%

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Share of SearchLeaderboard

Compare the apps people find and store recipes in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among recipe apps worldwide, by month

Share of Search by month for Mealime, Paprika, Yummly, BigOven, Whisk. The figures are in the table below the chart.

View monthly share of search table
MonthMealimePaprikaYummlyBigOvenWhisk
Oct 20255.2%6.4%87.4%0.65%0.31%
Nov 20253.6%6.5%89.1%0.54%0.21%
Dec 20256%10.9%81.8%0.9%0.35%
Jan 20265.2%7.7%86.2%0.68%0.25%
Feb 20262.5%2.5%94.5%0.28%0.12%
Mar 20262.5%2.5%94.5%0.28%0.12%
Apr 202619.4%23.8%53.1%2.6%1.1%
May 202627.6%33.9%33.9%3%1.6%
Jun 202631.7%31.7%31.7%3.5%1.5%
Jul 202631.6%31.6%31.6%3.4%1.9%
Aug 202636%29.3%29.3%3.2%2.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Mealime

    36%

    Held 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +4.4 points.

  2. 2.Paprika

    29.3%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -2.2 points.

  3. 3.Yummly

    29.3%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -2.2 points.

  4. 4.BigOven

    3.2%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Whisk

    2.1%

    Held 5th. 480 estimated branded searches, +23.1% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among recipe apps worldwide?

In August 2026, Mealime was the most searched among recipe apps worldwide, with an estimated 8.1K branded searches and 36% estimated Share of Search within this set. Paprika is in 2nd place, 6.7 percentage points behind at 29.3% Share of Search.

Global recipe apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Mealime5.2% → 36%36%Aug 20262.5%Feb 20263rd → 1st
Paprika6.4% → 29.3%33.9%May 20262.5%Feb 20262nd
Yummly87.4% → 29.3%94.5%Feb 202629.3%Aug 20261st → 3rd
BigOven0.65% → 3.2%3.5%Jun 20260.28%Feb 20264th
Whisk0.31% → 2.1%2.1%Aug 20260.12%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Mealime’s estimated Share of Search among recipe apps worldwide increased from 5.2% to 36%.
  • Across the 11 months ending August 2026, Paprika’s estimated Share of Search among recipe apps worldwide increased from 6.4% to 29.3%.
  • Across the 11 months ending August 2026, Yummly’s estimated Share of Search among recipe apps worldwide decreased from 87.4% to 29.3%.
  • Across the 11 months ending August 2026, BigOven’s estimated Share of Search among recipe apps worldwide increased from 0.65% to 3.2%.
  • Across the 11 months ending August 2026, Whisk’s estimated Share of Search among recipe apps worldwide increased from 0.31% to 2.1%.
  • Across the 11 months ending August 2026, Mealime’s estimated Share of Search among recipe apps worldwide peaked at 36% in August 2026 and was lowest at 2.5% in February 2026.
  • Across the 11 months ending August 2026, Paprika’s estimated Share of Search among recipe apps worldwide peaked at 33.9% in May 2026 and was lowest at 2.5% in February 2026.
  • Across the 11 months ending August 2026, Yummly’s estimated Share of Search among recipe apps worldwide peaked at 94.5% in February 2026 and was lowest at 29.3% in August 2026.
  • Across the 11 months ending August 2026, BigOven’s estimated Share of Search among recipe apps worldwide peaked at 3.5% in June 2026 and was lowest at 0.28% in February 2026.
  • Across the 11 months ending August 2026, Whisk’s estimated Share of Search among recipe apps worldwide peaked at 2.1% in August 2026 and was lowest at 0.12% in February 2026.
  • Across the 11 months ending August 2026, Mealime rose from 3rd to 1st among recipe apps worldwide.
  • Across the 11 months ending August 2026, Yummly fell from 1st to 3rd among recipe apps worldwide.

How did search popularity change for recipe apps worldwide in August 2026?

  1. In August 2026, Mealime gained estimated Share of Search among recipe apps worldwide, from 31.6% to 36%.

  2. In August 2026, Paprika lost estimated Share of Search among recipe apps worldwide, from 31.6% to 29.3%.

  3. In August 2026, Yummly lost estimated Share of Search among recipe apps worldwide, from 31.6% to 29.3%.

  4. Estimated monthly branded searches for BigOven worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

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