Paprika vs Yummly:Which is more popular by branded search?
In August 2026, Paprika and Yummly were level on Share of Search among recipe apps worldwide, with an estimated 6.6K branded searches each, at 29.3% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Paprika or Yummly?
Compare the apps people find and store recipes in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Paprika, Yummly. The figures are in the table below the chart.
View monthly share of search table
| Month | Mealime | Paprika | Yummly | BigOven | Whisk |
|---|---|---|---|---|---|
| Oct 2025 | 5.2% | 6.4% | 87.4% | 0.65% | 0.31% |
| Nov 2025 | 3.6% | 6.5% | 89.1% | 0.54% | 0.21% |
| Dec 2025 | 6% | 10.9% | 81.8% | 0.9% | 0.35% |
| Jan 2026 | 5.2% | 7.7% | 86.2% | 0.68% | 0.25% |
| Feb 2026 | 2.5% | 2.5% | 94.5% | 0.28% | 0.12% |
| Mar 2026 | 2.5% | 2.5% | 94.5% | 0.28% | 0.12% |
| Apr 2026 | 19.4% | 23.8% | 53.1% | 2.6% | 1.1% |
| May 2026 | 27.6% | 33.9% | 33.9% | 3% | 1.6% |
| Jun 2026 | 31.7% | 31.7% | 31.7% | 3.5% | 1.5% |
| Jul 2026 | 31.6% | 31.6% | 31.6% | 3.4% | 1.9% |
| Aug 2026 | 36% | 29.3% | 29.3% | 3.2% | 2.1% |
| Sep 2026 | — | — | — | — | — |
How has the Paprika and Yummly comparison changed over the last 12 months?
3 findings
- Paprika was ahead of Yummly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Paprika’s estimated Share of Search among recipe apps worldwide moved from 6.4% to 29.3%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Yummly’s estimated Share of Search among recipe apps worldwide moved from 87.4% to 29.3%, and its estimated monthly branded searches moved from 135K to 6.6K.
How did search popularity change for recipe apps worldwide in August 2026?
2 changes
In August 2026, Paprika lost estimated Share of Search among recipe apps worldwide, from 31.6% to 29.3%.
In August 2026, Yummly lost estimated Share of Search among recipe apps worldwide, from 31.6% to 29.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Paprika’s and Yummly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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