How popular isWhisk in search?
In August 2026, there were an estimated 480 branded searches for Whisk worldwide which held steady over the last 11 months. Whisk holds 2.1% estimated Share of Search among recipe apps worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which recipe apps compete with Whisk?
Share of Search by month for Mealime, Paprika, Yummly, BigOven, Whisk. The figures are in the table below the chart.
View monthly share of search table
| Month | Mealime | Paprika | Yummly | BigOven | Whisk |
|---|---|---|---|---|---|
| Oct 2025 | 5.2% | 6.4% | 87.4% | 0.65% | 0.31% |
| Nov 2025 | 3.6% | 6.5% | 89.1% | 0.54% | 0.21% |
| Dec 2025 | 6% | 10.9% | 81.8% | 0.9% | 0.35% |
| Jan 2026 | 5.2% | 7.7% | 86.2% | 0.68% | 0.25% |
| Feb 2026 | 2.5% | 2.5% | 94.5% | 0.28% | 0.12% |
| Mar 2026 | 2.5% | 2.5% | 94.5% | 0.28% | 0.12% |
| Apr 2026 | 19.4% | 23.8% | 53.1% | 2.6% | 1.1% |
| May 2026 | 27.6% | 33.9% | 33.9% | 3% | 1.6% |
| Jun 2026 | 31.7% | 31.7% | 31.7% | 3.5% | 1.5% |
| Jul 2026 | 31.6% | 31.6% | 31.6% | 3.4% | 1.9% |
| Aug 2026 | 36% | 29.3% | 29.3% | 3.2% | 2.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36% | 8.1K | +22.7% | +4.4 points | |
| 2, held 2nd | 29.3% | 6.6K | 0% | -2.2 points | |
| 3, held 3rd | 29.3% | 6.6K | 0% | -2.2 points | |
| 4, held 4th | 3.2% | 720 | 0% | -0.2 points | |
| 5, held 5th | 2.1% | 480 | +23.1% | +0.3 points |
1.
Mealime36%
Held 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +4.4 points.
2.Paprika
29.3%
Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -2.2 points.
3.
Yummly29.3%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -2.2 points.
4.
BigOven3.2%
Held 4th. 720 estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Whisk2.1%
Held 5th. 480 estimated branded searches, +23.1% vs prior month. Share +0.3 points.
Compare search popularity between Whisk and its closest rivals
How has branded search demand for Whisk changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Whisk worldwide held steady at 480.
- Across the 11 months ending August 2026, Whisk’s estimated Share of Search among recipe apps worldwide increased from 0.31% to 2.1%.
- Across the 11 months ending August 2026, Whisk’s estimated Share of Search among recipe apps worldwide peaked at 2.1% in August 2026 and was lowest at 0.12% in February 2026.
How did search popularity change for recipe apps worldwide in August 2026?
4 changes
In August 2026, Mealime gained estimated Share of Search among recipe apps worldwide, from 31.6% to 36%.
In August 2026, Paprika lost estimated Share of Search among recipe apps worldwide, from 31.6% to 29.3%.
In August 2026, Yummly lost estimated Share of Search among recipe apps worldwide, from 31.6% to 29.3%.
Estimated monthly branded searches for BigOven worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.
How is Whisk measured?
Brandwave collects information about searches that people make online using Whisk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- whisk recipe
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Is Whisk your brand?
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