NYT Cooking vs Samsung Food:Which is more popular?

Name: NYT Cooking vs Samsung Food: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, NYT Cooking had more branded searches than Samsung Food among recipe apps worldwide. NYT Cooking had about 246,000 branded searches, while Samsung Food had 1,600. NYT Cooking made up 85.4% of all recipe app searches we track, and Samsung Food accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about recipe apps, Samsung Food appeared in four of the five answers and NYT Cooking in three. NYT Cooking and Samsung Food were each mentioned first in two of the four answers.

Among recipe apps worldwide in September 2026

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Top recipe apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samsung Food was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. NYT Cooking was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NYT Cooking and Samsung Food were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Paprika	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Samsung Food	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
NYT Cooking	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
AnyList	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Mealime	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Yummly	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
BigOven	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Whisk	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Paprika5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Samsung Food4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NYT Cooking3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AnyList2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mealime0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yummly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BigOven0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Whisk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about recipe apps

5 answers

Asked ChatGPT
“Which recipe app should I use?”
Asked ChatGPT
“What are the best recipe apps?”
1. 1Paprika
2. 2NYT Cooking
3. 3Samsung Food
4. 4AnyList
Asked ChatGPT
“What's the best recipe app for home cooking?”
1. 1Paprika
2. 2AnyList
3. 3NYT Cooking
4. 4Samsung Food
Searched Google, AI Overview
“recipe apps”
1. 1Paprika
2. 2Samsung Food
Searched Google, AI Overview
“save recipes app”
1. 1Paprika

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is NYT Cooking or Samsung Food more popular in search?

This chart shows how often people search Google for NYT Cooking and Samsung Food by name. Each line represents a brand's share of searches for all eight recipe apps we track, month by month, from English-language searches worldwide.

NYT Cooking and Samsung Food among recipe apps worldwide, by month

Month	NYT Cooking	AnyList	Mealime	Paprika	Yummly	Samsung Food	BigOven	Whisk
Oct 2025	59.2%	3.6%	1.9%	2.4%	32.5%	0.14%	0.24%	0.12%
Nov 2025	60%	3%	1.3%	2.4%	32.9%	0.1%	0.2%	0.08%
Dec 2025	70.4%	3.5%	1.5%	2.8%	21.2%	0.23%	0.23%	0.09%
Jan 2026	58.8%	3.5%	1.9%	2.9%	32.2%	0.31%	0.25%	0.09%
Feb 2026	42.4%	2.5%	1.4%	1.4%	51.8%	0.22%	0.15%	0.07%
Mar 2026	41.8%	3.8%	1.4%	1.4%	51.2%	0.22%	0.15%	0.07%
Apr 2026	82.1%	6%	2.2%	2.7%	6%	0.43%	0.29%	0.13%
May 2026	83.4%	6.1%	2.7%	3.4%	3.4%	0.54%	0.3%	0.16%
Jun 2026	84.5%	6.2%	2.8%	2.8%	2.8%	0.55%	0.3%	0.13%
Jul 2026	84.5%	6.2%	2.8%	2.8%	2.8%	0.55%	0.3%	0.16%
Aug 2026	86.3%	5.2%	2.8%	2.3%	2.3%	0.56%	0.25%	0.17%
Sep 2026	85.4%	5.1%	3.4%	2.8%	2.3%	0.56%	0.2%	0.17%

How has the NYT Cooking and Samsung Food comparison changed over the last 12 months?

3 findings

NYT Cooking was ahead of Samsung Food in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, NYT Cooking’s share of searches among recipe apps worldwide moved from 59.2% to 85.4%, and its estimated monthly branded searches held steady at 246K.
Across the 12 months ending September 2026, Samsung Food’s share of searches among recipe apps worldwide moved from 0.14% to 0.56%, and its estimated monthly branded searches moved from 590 to 1.6K.

How did search popularity change for recipe apps worldwide in September 2026?

2 changes

In September 2026, NYT Cooking lost share of searches among recipe apps worldwide, from 86.3% to 85.4%.
Estimated monthly branded searches for Samsung Food worldwide rose 171.2% over 12 measured months, from 590 to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NYT Cooking’s and Samsung Food’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.