How popular isYouGov in search?
In August 2026, there were an estimated 201K branded searches for YouGov worldwide which is down 18.3% over the last 11 months. YouGov holds 30.8% estimated Share of Search among market research firms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which market research firms compete with YouGov?
Share of Search by month for Ipsos, YouGov, Kantar, GfK, Mintel, Nielsen. The figures are in the table below the chart.
View monthly share of search table
| Month | Ipsos | YouGov | Kantar | GfK | Mintel | Nielsen |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 30.8% | 16.9% | 13.8% | 6.2% | 1.5% |
| Nov 2025 | 28.1% | 34.4% | 15.4% | 15.4% | 4.6% | 2.1% |
| Dec 2025 | 32.4% | 32.4% | 14.6% | 14.6% | 4.4% | 1.6% |
| Jan 2026 | 29.7% | 36.4% | 13.4% | 13.4% | 4.9% | 2.2% |
| Feb 2026 | 31.6% | 31.6% | 14.2% | 14.2% | 6.4% | 1.9% |
| Mar 2026 | 32.3% | 32.3% | 14.4% | 14.4% | 5.3% | 1.3% |
| Apr 2026 | 37.7% | 30.8% | 13.8% | 11.3% | 5.1% | 1.2% |
| May 2026 | 34.1% | 34.1% | 15.3% | 10.3% | 4.6% | 1.7% |
| Jun 2026 | 43.3% | 28.9% | 13% | 8.7% | 3.9% | 2.1% |
| Jul 2026 | 31.7% | 38.7% | 14.3% | 9.5% | 3.5% | 2.3% |
| Aug 2026 | 37.7% | 30.8% | 13.9% | 11.4% | 3.4% | 2.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 37.7% | 246K | +22.4% | +6.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 30.8% | 201K | -18.3% | -7.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 13.9% | 90.5K | 0% | -0.4 points | |
| 4, held 4th | 11.4% | 74K | +22.3% | +1.8 points | |
| 5, held 5th | 3.4% | 22.2K | 0% | -0.1 points | |
| 6, held 6th | 2.8% | 18.1K | +22.3% | +0.4 points |
1.
Ipsos
37.7%
Moved from 2nd to 1st. 246K estimated branded searches, +22.4% vs prior month. Share +6.1 points.
2.
YouGov30.8%
Moved from 1st to 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -7.9 points.
3.
Kantar13.9%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
GfK11.4%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +1.8 points.
5.
Mintel3.4%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Nielsen2.8%
Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
Compare search popularity between YouGov and its closest rivals
How has branded search demand for YouGov changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for YouGov worldwide fell from 246K to 201K.
- Across the 11 months ending August 2026, YouGov’s estimated Share of Search among market research firms worldwide peaked at 38.7% in July 2026 and was lowest at 28.9% in June 2026.
How did search popularity change for market research firms worldwide in August 2026?
6 changes
In August 2026, Ipsos overtook YouGov to take the highest estimated Share of Search among market research firms worldwide, at 37.7%.
In August 2026, GfK gained estimated Share of Search among market research firms worldwide, from 9.5% to 11.4%.
In August 2026, YouGov lost estimated Share of Search among market research firms worldwide, from 38.7% to 30.8%.
Nielsen’s estimated Share of Search among market research firms worldwide has gained ground for 3 months in a row, from 1.7% to 2.8% in August 2026.
Mintel’s estimated Share of Search among market research firms worldwide has lost ground for 3 months in a row, from 4.6% to 3.4% in August 2026.
Estimated monthly branded searches for Kantar worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
How is YouGov measured?
Brandwave collects information about searches that people make online using YouGov’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yougov
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Is YouGov your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.