How popular isYoplait in search?
In September 2026, there were an estimated 49.5K branded searches for Yoplait worldwide which held steady over the last 12 months. Yoplait holds 13.9% estimated Share of Search among greek Yogurt brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which greek Yogurt brands compete with Yoplait?
Share of Search by month for Chobani, Yoplait. The figures are in the table below the chart.
View monthly share of search table
| Month | Chobani | Yoplait | Honey | Zero | Vanilla |
|---|---|---|---|---|---|
| Oct 2025 | 87.3% | 11.7% | 0.69% | 0.24% | 0.04% |
| Nov 2025 | 81.9% | 16.5% | 1.2% | 0.33% | 0.06% |
| Dec 2025 | 80.1% | 16.1% | 3.2% | 0.4% | 0.08% |
| Jan 2026 | 81.1% | 16.3% | 2.2% | 0.33% | 0.13% |
| Feb 2026 | 82.1% | 16.5% | 0.97% | 0.29% | 0.09% |
| Mar 2026 | 79.2% | 19.5% | 0.93% | 0.32% | 0.13% |
| Apr 2026 | 78.9% | 19.4% | 1.2% | 0.42% | 0.1% |
| May 2026 | 82.1% | 16.5% | 0.8% | 0.33% | 0.2% |
| Jun 2026 | 82.2% | 16.5% | 0.63% | 0.33% | 0.33% |
| Jul 2026 | 78.9% | 19.4% | 0.75% | 0.39% | 0.51% |
| Aug 2026 | 81.6% | 16.4% | 1.5% | 0.27% | 0.24% |
| Sep 2026 | 84.7% | 13.9% | 0.82% | 0.28% | 0.25% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.7% | 301K | 0% | +3.1 points | |
| 2, held 2nd | 13.9% | 49.5K | -18.2% | -2.5 points | |
| 3, held 3rd | 0.82% | 2.9K | -46.3% | -0.6 points | |
| 4, held 4th | 0.28% | 1K | 0% | 0 points | |
| 5, held 5th | 0.25% | 880 | 0% | 0 points |
1.
Chobani84.7%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share +3.1 points.
2.
Yoplait13.9%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.5 points.
3.
Honey0.82%
Held 3rd. 2.9K estimated branded searches, -46.3% vs prior month. Share -0.6 points.
4.
Zero0.28%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Vanilla
0.25%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Yoplait and its closest rivals
Every comparison with Yoplait
6 comparisons
How has branded search demand for Yoplait changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yoplait worldwide held steady at 49.5K.
- Across the 12 months ending September 2026, Yoplait’s estimated Share of Search among greek Yogurt brands worldwide increased from 11.7% to 13.9%.
- Across the 12 months ending September 2026, Yoplait’s estimated Share of Search among greek Yogurt brands worldwide peaked at 19.5% in March 2026 and was lowest at 11.7% in October 2025.
How did search popularity change for greek Yogurt brands worldwide in September 2026?
4 changes
In September 2026, Chobani gained estimated Share of Search among greek Yogurt brands worldwide, from 81.6% to 84.7%.
In September 2026, Yoplait lost estimated Share of Search among greek Yogurt brands worldwide, from 16.4% to 13.9%.
In September 2026, Honey lost estimated Share of Search among greek Yogurt brands worldwide, from 1.5% to 0.82%.
Estimated monthly branded searches for Vanilla worldwide rose 417.6% over 12 measured months, from 170 to 880 in September 2026.
Where does Yoplait compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Yoghurt brands | 3rd of 5 | 10% | Show ranking |
| Greek Yogurt brands | 2nd of 5 | 13.9% | Shown above |
How is Yoplait measured?
Brandwave collects information about searches that people make online using Yoplait’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yoplait
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Is Yoplait your brand?
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