Brandwave

How popular isWOMAD?

In September 2026, people searched for WOMAD by name about 8,100 times worldwide, about the same as the previous year. These searches made up 0.18% of all global international music and arts festival searches, placing WOMAD 13th out of 13 festivals. When we asked both ChatGPT and Google AI Overviews about international music and arts festivals, WOMAD appeared in two of the five answers and was the second most recommended of the 13.

Search and AI answers in September 2026

WOMAD is the 13th most searched of 13 competitors and the second most recommended in AI answers.

  1. Rock in RioShare of searches 26.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Burning ManShare of searches 26%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. Electric Daisy CarnivalShare of searches 11%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  4. CoachellaShare of searches 9.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. WOMADShare of searches 0.18%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

+8 more

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Top international music and arts festivals in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WOMAD was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WOMAD is the second most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sziget Festival1st
  2. WOMAD2nd
  3. Glastonbury Festival3rd
  4. Primavera Sound4th
  5. Burning Man5th
  6. Fuji Rock Festival6th
  7. Roskilde Festival7th
  8. Rock in Rio–
  9. Electric Daisy Carnival–
  10. Coachella–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sziget Festival3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burning Man2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glastonbury Festival2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Primavera Sound2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roskilde Festival2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fuji Rock Festival2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WOMAD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electric Daisy Carnival1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coachella1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lollapalooza1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about international music and arts festivals

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which international music and arts festivals compete with WOMAD?

WOMAD against international music and arts festivals worldwide, by month

Share of searches by month for Rock in Rio, Burning Man, Electric Daisy Carnival, Coachella, Glastonbury Festival, Lollapalooza, Tomorrowland, Primavera Sound, WOMAD. The figures are in the table below the chart.

View monthly share of searches table
MonthRock in RioBurning ManElectric Daisy CarnivalCoachellaGlastonbury FestivalLollapaloozaTomorrowlandPrimavera SoundSziget FestivalUltra Music FestivalRoskilde FestivalFuji Rock FestivalWOMAD
Oct 20252.2%9.5%20.4%14.8%7.7%16.7%17.2%4.3%2.7%2.7%1.3%0.32%0.26%
Nov 20257.6%10.8%31%13.4%8.5%12.5%4.2%3.7%2.6%3.2%1.8%0.35%0.35%
Dec 202512.5%12.1%17.9%15.2%8.9%14.9%4.7%3.3%4%4.2%1.6%0.39%0.32%
Jan 20264.6%7.9%20.5%12.8%6.5%20.9%16%2.7%2.3%3.2%1.9%0.38%0.31%
Feb 20267.9%8.9%22.5%14.9%6.2%16.4%9.5%3%3%3.7%2.2%1.2%0.45%
Mar 20264.7%5.6%9.6%15.9%4.2%37.8%8.4%3%1.9%6.6%1.6%0.47%0.39%
Apr 20262%4.3%5.5%74.2%2.3%5.7%1.6%1.3%0.84%1%0.84%0.25%0.08%
May 20268.3%6.8%28.7%21.5%6.5%10.8%3.4%6.5%2.3%1.2%2.9%0.7%0.31%
Jun 202620.2%7.6%11.2%16.1%7.3%10.4%3.6%11.5%2.9%1%7.2%0.65%0.29%
Jul 20264.3%13.4%11.6%11.3%7.6%28.6%7.3%2%4.5%1.5%5%2.2%0.67%
Aug 20269.7%17.2%12.7%11.8%9.4%19.4%5.8%1.7%9.5%1.2%0.87%0.47%0.21%
Sep 202626.6%26%11%9.9%8.5%7.3%5.4%2.1%1.1%1%0.72%0.21%0.18%

  1. 1.Rock in Rio

    26.6%

    Moved from 5th to 1st. 1.2M estimated branded searches, +229.3% vs prior month. Share +16.9 points.

  2. 2.Burning Man

    26%

    Held 2nd. 1.2M estimated branded searches, +81.9% vs prior month. Share +8.8 points.

  3. 3.Electric Daisy Carnival

    11%

    Held 3rd. 509K estimated branded searches, +4.2% vs prior month. Share -1.7 points.

  4. 4.Coachella

    9.9%

    Held 4th. 457K estimated branded searches, +0.62% vs prior month. Share -1.9 points.

  5. 5.Glastonbury Festival

    8.5%

    Moved from 7th to 5th. 392K estimated branded searches, +8.3% vs prior month. Share -0.9 points.

  6. 6.Lollapalooza

    7.3%

    Moved from 1st to 6th. 338K estimated branded searches, -54.6% vs prior month. Share -12 points.

  7. 7.Tomorrowland

    5.4%

    Moved from 8th to 7th. 249K estimated branded searches, +12.3% vs prior month. Share -0.4 points.

  8. 8.Primavera Sound

    2.1%

    Moved from 9th to 8th. 97.5K estimated branded searches, +46.4% vs prior month. Share +0.4 points.

  9. 9.Sziget Festival

    1.1%

    Moved from 6th to 9th. 49.3K estimated branded searches, -86.5% vs prior month. Share -8.5 points.

  10. 10.Ultra Music Festival

    1%

    Held 10th. 47.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  11. 11.Roskilde Festival

    0.72%

    Held 11th. 33.4K estimated branded searches, -0.21% vs prior month. Share -0.1 points.

  12. 12.Fuji Rock Festival

    0.21%

    Held 12th. 9.9K estimated branded searches, -45.3% vs prior month. Share -0.3 points.

  13. 13.WOMAD

    0.18%

    Held 13th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between WOMAD and its closest rivals

Every comparison with WOMAD

12 comparisons

How has branded search demand for WOMAD changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for WOMAD worldwide held steady at 8.1K.
  • Across the 12 months ending September 2026, WOMAD’s share of searches among international music and arts festivals worldwide held steady, from 0.26% to 0.18%.

How did search popularity change for international music and arts festivals worldwide in September 2026?

6 changes

  1. In September 2026, Rock in Rio overtook Lollapalooza and 3 others to become the leader among international music and arts festivals worldwide, with 26.6% of the searches.

  2. In September 2026, Burning Man gained share of searches among international music and arts festivals worldwide, from 17.2% to 26%.

  3. In September 2026, Lollapalooza lost share of searches among international music and arts festivals worldwide, from 19.4% to 7.3%.

  4. In September 2026, Sziget Festival lost share of searches among international music and arts festivals worldwide, from 9.5% to 1.1%.

  5. In September 2026, Coachella lost share of searches among international music and arts festivals worldwide, from 11.8% to 9.9%.

  6. In September 2026, Electric Daisy Carnival lost share of searches among international music and arts festivals worldwide, from 12.7% to 11%.

How are WOMAD’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using WOMAD’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • womad

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How the Brand Demand Index is measured

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