Brandwave

Primavera Sound vs WOMAD:Which is more popular?

In September 2026, Primavera Sound had more branded searches than WOMAD among international music and arts festivals worldwide. Primavera Sound had about 97,500 branded searches, while WOMAD had 8,100. Primavera Sound made up 2.1% of all international music and arts festival searches we track, and WOMAD accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about international music and arts festivals, Primavera Sound and WOMAD each appeared in two of the five answers. WOMAD was mentioned before Primavera Sound in two out of three answers.

Among international music and arts festivals worldwide in September 2026

Who do people search for more?

Primavera Sound, about 12 searches for every 1 for WOMAD

Primavera Sound 97.5K searchesWOMAD 8.1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Primavera Sound in 2 of 5WOMAD in 2 of 5

Who does AI recommend more?

WOMAD, named ahead of Primavera Sound in 2 of 3 answers

WOMAD first in 2Primavera Sound first in 1

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Top international music and arts festivals in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Primavera Sound and WOMAD were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WOMAD was listed before Primavera Sound in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sziget Festival1st
  2. WOMAD2nd
  3. Glastonbury Festival3rd
  4. Primavera Sound4th
  5. Burning Man5th
  6. Fuji Rock Festival6th
  7. Roskilde Festival7th
  8. Rock in Rio–
  9. Electric Daisy Carnival–
  10. Coachella–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sziget Festival3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burning Man2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glastonbury Festival2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Primavera Sound2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roskilde Festival2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fuji Rock Festival2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WOMAD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electric Daisy Carnival1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coachella1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lollapalooza1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about international music and arts festivals

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Primavera Sound or WOMAD more popular in search?

This chart shows how often people search Google for Primavera Sound and WOMAD by name. Each line represents a brand's share of searches for all 13 international music and arts festivals we track, month by month, from English-language searches worldwide.

Primavera Sound and WOMAD among international music and arts festivals worldwide, by month

Share of searches by month for Primavera Sound, WOMAD. The figures are in the table below the chart.

View monthly share of searches table
MonthRock in RioBurning ManElectric Daisy CarnivalCoachellaGlastonbury FestivalLollapaloozaTomorrowlandPrimavera SoundSziget FestivalUltra Music FestivalRoskilde FestivalFuji Rock FestivalWOMAD
Oct 20252.2%9.5%20.4%14.8%7.7%16.7%17.2%4.3%2.7%2.7%1.3%0.32%0.26%
Nov 20257.6%10.8%31%13.4%8.5%12.5%4.2%3.7%2.6%3.2%1.8%0.35%0.35%
Dec 202512.5%12.1%17.9%15.2%8.9%14.9%4.7%3.3%4%4.2%1.6%0.39%0.32%
Jan 20264.6%7.9%20.5%12.8%6.5%20.9%16%2.7%2.3%3.2%1.9%0.38%0.31%
Feb 20267.9%8.9%22.5%14.9%6.2%16.4%9.5%3%3%3.7%2.2%1.2%0.45%
Mar 20264.7%5.6%9.6%15.9%4.2%37.8%8.4%3%1.9%6.6%1.6%0.47%0.39%
Apr 20262%4.3%5.5%74.2%2.3%5.7%1.6%1.3%0.84%1%0.84%0.25%0.08%
May 20268.3%6.8%28.7%21.5%6.5%10.8%3.4%6.5%2.3%1.2%2.9%0.7%0.31%
Jun 202620.2%7.6%11.2%16.1%7.3%10.4%3.6%11.5%2.9%1%7.2%0.65%0.29%
Jul 20264.3%13.4%11.6%11.3%7.6%28.6%7.3%2%4.5%1.5%5%2.2%0.67%
Aug 20269.7%17.2%12.7%11.8%9.4%19.4%5.8%1.7%9.5%1.2%0.87%0.47%0.21%
Sep 202626.6%26%11%9.9%8.5%7.3%5.4%2.1%1.1%1%0.72%0.21%0.18%

How has the Primavera Sound and WOMAD comparison changed over the last 12 months?

3 findings

How did search popularity change for international music and arts festivals worldwide in September 2026?

1 change

  1. In September 2026, Primavera Sound rose from 9th to 8th among international music and arts festivals worldwide.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Primavera Sound’s and WOMAD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Primavera Sound

6 branded search terms

  • porto nos primavera sound
  • primavera music festival
  • primavera sound
  • primavera sound barcelona
  • primavera sound festival
  • primavera sound porto

WOMAD

1 branded search term

  • womad

How the Brand Demand Index is measured

Other head-to-heads among international music and arts festivals

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