How popular isCoachella?
In September 2026, people searched for Coachella by name about 457,000 times worldwide, about the same as the previous year. These searches made up 9.9% of all global international music and arts festival searches, placing Coachella fourth out of 13 festivals. When we asked both ChatGPT and Google AI Overviews about international music and arts festivals, Coachella appeared in one of the five answers.
Coachella is the fourth most searched of 13 competitors and not listed in any AI answer.
Rock in RioShare of searches 26.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Burning ManShare of searches 26%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Electric Daisy CarnivalShare of searches 11%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
CoachellaShare of searches 9.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
Glastonbury FestivalShare of searches 8.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top international music and arts festivals in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Coachella was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sziget Festival3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Burning Man2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Glastonbury Festival2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Primavera Sound2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Roskilde Festival2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fuji Rock Festival2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WOMAD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Electric Daisy Carnival1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Coachella1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lollapalooza1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about international music and arts festivals
5 answers
Asked ChatGPT
“Which international music and arts festival should I book?”
Asked ChatGPT
“What are the best international music and arts festivals?”
Asked ChatGPT
“What's the best international music and arts festival for a destination trip?”
Searched Google, AI Overview
“international festivals”
Searched Google, AI Overview
“music and arts festivals”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which international music and arts festivals compete with Coachella?
Share of searches by month for Rock in Rio, Burning Man, Electric Daisy Carnival, Coachella, Glastonbury Festival, Lollapalooza, Tomorrowland, Primavera Sound. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rock in Rio | Burning Man | Electric Daisy Carnival | Coachella | Glastonbury Festival | Lollapalooza | Tomorrowland | Primavera Sound | Sziget Festival | Ultra Music Festival | Roskilde Festival | Fuji Rock Festival | WOMAD |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 2.2% | 9.5% | 20.4% | 14.8% | 7.7% | 16.7% | 17.2% | 4.3% | 2.7% | 2.7% | 1.3% | 0.32% | 0.26% |
| Nov 2025 | 7.6% | 10.8% | 31% | 13.4% | 8.5% | 12.5% | 4.2% | 3.7% | 2.6% | 3.2% | 1.8% | 0.35% | 0.35% |
| Dec 2025 | 12.5% | 12.1% | 17.9% | 15.2% | 8.9% | 14.9% | 4.7% | 3.3% | 4% | 4.2% | 1.6% | 0.39% | 0.32% |
| Jan 2026 | 4.6% | 7.9% | 20.5% | 12.8% | 6.5% | 20.9% | 16% | 2.7% | 2.3% | 3.2% | 1.9% | 0.38% | 0.31% |
| Feb 2026 | 7.9% | 8.9% | 22.5% | 14.9% | 6.2% | 16.4% | 9.5% | 3% | 3% | 3.7% | 2.2% | 1.2% | 0.45% |
| Mar 2026 | 4.7% | 5.6% | 9.6% | 15.9% | 4.2% | 37.8% | 8.4% | 3% | 1.9% | 6.6% | 1.6% | 0.47% | 0.39% |
| Apr 2026 | 2% | 4.3% | 5.5% | 74.2% | 2.3% | 5.7% | 1.6% | 1.3% | 0.84% | 1% | 0.84% | 0.25% | 0.08% |
| May 2026 | 8.3% | 6.8% | 28.7% | 21.5% | 6.5% | 10.8% | 3.4% | 6.5% | 2.3% | 1.2% | 2.9% | 0.7% | 0.31% |
| Jun 2026 | 20.2% | 7.6% | 11.2% | 16.1% | 7.3% | 10.4% | 3.6% | 11.5% | 2.9% | 1% | 7.2% | 0.65% | 0.29% |
| Jul 2026 | 4.3% | 13.4% | 11.6% | 11.3% | 7.6% | 28.6% | 7.3% | 2% | 4.5% | 1.5% | 5% | 2.2% | 0.67% |
| Aug 2026 | 9.7% | 17.2% | 12.7% | 11.8% | 9.4% | 19.4% | 5.8% | 1.7% | 9.5% | 1.2% | 0.87% | 0.47% | 0.21% |
| Sep 2026 | 26.6% | 26% | 11% | 9.9% | 8.5% | 7.3% | 5.4% | 2.1% | 1.1% | 1% | 0.72% | 0.21% | 0.18% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 5th to 1st | 26.6% | 1.2M | +229.3% | +16.9 pointsmoved from 5th to 1st | |
| 2, held 2nd | 26% | 1.2M | +81.9% | +8.8 points | |
| 3, held 3rd | 11% | 509K | +4.2% | -1.7 points | |
| 4, held 4th | 9.9% | 457K | +0.62% | -1.9 points | |
| 5, moved from 7th to 5th | 8.5% | 392K | +8.3% | -0.9 pointsmoved from 7th to 5th | |
| 6, moved from 1st to 6th | 7.3% | 338K | -54.6% | -12 pointsmoved from 1st to 6th | |
| 7, moved from 8th to 7th | 5.4% | 249K | +12.3% | -0.4 pointsmoved from 8th to 7th | |
| 8, moved from 9th to 8th | 2.1% | 97.5K | +46.4% | +0.4 pointsmoved from 9th to 8th | |
| 9, moved from 6th to 9th | 1.1% | 49.3K | -86.5% | -8.5 pointsmoved from 6th to 9th | |
| 10, held 10th | 1% | 47.9K | 0% | -0.2 points | |
| 11, held 11th | 0.72% | 33.4K | -0.21% | -0.1 points | |
| 12, held 12th | 0.21% | 9.9K | -45.3% | -0.3 points | |
| 13, held 13th | 0.18% | 8.1K | 0% | 0 points |
26.6%
Moved from 5th to 1st. 1.2M estimated branded searches, +229.3% vs prior month. Share +16.9 points.
26%
Held 2nd. 1.2M estimated branded searches, +81.9% vs prior month. Share +8.8 points.
Held 3rd. 509K estimated branded searches, +4.2% vs prior month. Share -1.7 points.
9.9%
Held 4th. 457K estimated branded searches, +0.62% vs prior month. Share -1.9 points.
8.5%
Moved from 7th to 5th. 392K estimated branded searches, +8.3% vs prior month. Share -0.9 points.
7.3%
Moved from 1st to 6th. 338K estimated branded searches, -54.6% vs prior month. Share -12 points.
5.4%
Moved from 8th to 7th. 249K estimated branded searches, +12.3% vs prior month. Share -0.4 points.
2.1%
Moved from 9th to 8th. 97.5K estimated branded searches, +46.4% vs prior month. Share +0.4 points.
1.1%
Moved from 6th to 9th. 49.3K estimated branded searches, -86.5% vs prior month. Share -8.5 points.
1%
Held 10th. 47.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.72%
Held 11th. 33.4K estimated branded searches, -0.21% vs prior month. Share -0.1 points.
0.21%
Held 12th. 9.9K estimated branded searches, -45.3% vs prior month. Share -0.3 points.
13.
WOMAD0.18%
Held 13th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Coachella and its closest rivals
Every comparison with Coachella
12 comparisons
- Burning Man vs Coachella
- Coachella vs Electric Daisy Carnival
- Coachella vs Rock in Rio
- Coachella vs Glastonbury Festival
- Coachella vs Lollapalooza
- Coachella vs Tomorrowland
- Coachella vs Primavera Sound
- Coachella vs Sziget Festival
- Coachella vs Ultra Music Festival
- Coachella vs Roskilde Festival
- Coachella vs Fuji Rock Festival
- Coachella vs WOMAD
How has branded search demand for Coachella changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Coachella worldwide held steady, from 461K to 457K.
- Across the 12 months ending September 2026, Coachella’s share of searches among international music and arts festivals worldwide decreased from 14.8% to 9.9%.
- Across the 12 months ending September 2026, Coachella’s share of searches among international music and arts festivals worldwide peaked at 74.2% in April 2026 and was lowest at 9.9% in September 2026.
How did search popularity change for international music and arts festivals worldwide in September 2026?
6 changes
In September 2026, Rock in Rio overtook Lollapalooza and 3 others to become the leader among international music and arts festivals worldwide, with 26.6% of the searches.
In September 2026, Burning Man gained share of searches among international music and arts festivals worldwide, from 17.2% to 26%.
In September 2026, Lollapalooza lost share of searches among international music and arts festivals worldwide, from 19.4% to 7.3%.
In September 2026, Sziget Festival lost share of searches among international music and arts festivals worldwide, from 9.5% to 1.1%.
In September 2026, Coachella lost share of searches among international music and arts festivals worldwide, from 11.8% to 9.9%.
In September 2026, Electric Daisy Carnival lost share of searches among international music and arts festivals worldwide, from 12.7% to 11%.
How are Coachella’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Coachella’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- coachella
- coachella fest
- coachella festival
- coachella music festival
- coachella valley music and arts festival
- coachella weekend 1
- coachella weekend 2
Who owns Coachella?
Coachella is owned by Goldenvoice. Brandwave does not track any other brands owned by Goldenvoice.
Do you work for Coachella? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Coachella your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.