Coachella vs Rock in Rio:Which is more popular by branded search?
In August 2026, Coachella had more branded searches than Rock in Rio among international music and arts festivals worldwide. Coachella was estimated to have 454K branded searches compared to Rock in Rio’s 374K, and held an 11.8% Share of Search versus Rock in Rio’s 9.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Coachella or Rock in Rio?
A comparison of worldwide branded search interest in destination festivals spanning live music, electronic culture, and participatory arts, using English-curated terms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coachella, Rock in Rio. The figures are in the table below the chart.
View monthly share of search table
| Month | Lollapalooza | Burning Man | Electric Daisy Carnival | Coachella | Rock in Rio | Sziget Festival | Glastonbury Festival | Tomorrowland | Primavera Sound | Ultra Music Festival | Roskilde Festival |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17% | 9.5% | 20.5% | 14.8% | 2.2% | 2.7% | 7.8% | 17.2% | 4.3% | 2.7% | 1.3% |
| Nov 2025 | 12.9% | 10.9% | 31.1% | 13.4% | 7.6% | 2.6% | 8.5% | 4.2% | 3.7% | 3.2% | 1.8% |
| Dec 2025 | 15.3% | 12.2% | 18% | 15.2% | 12.5% | 4% | 8.9% | 4.7% | 3.4% | 4.2% | 1.6% |
| Jan 2026 | 22.5% | 7.9% | 20.2% | 12.5% | 4.6% | 2.3% | 6.4% | 15.8% | 2.7% | 3.2% | 1.9% |
| Feb 2026 | 16.8% | 9.1% | 22.8% | 15.2% | 8% | 3.1% | 6.3% | 9.6% | 3.1% | 3.8% | 2.3% |
| Mar 2026 | 38.2% | 5.6% | 9.7% | 16% | 4.7% | 1.9% | 4.2% | 8.4% | 3% | 6.7% | 1.6% |
| Apr 2026 | 5.8% | 4.3% | 5.5% | 74.4% | 2% | 0.84% | 2.3% | 1.6% | 1.4% | 1% | 0.84% |
| May 2026 | 10.9% | 6.9% | 29% | 21.7% | 8.4% | 2.4% | 6.6% | 3.4% | 6.6% | 1.3% | 2.9% |
| Jun 2026 | 10.5% | 7.7% | 11.3% | 16.3% | 20.4% | 2.9% | 7.4% | 3.6% | 11.6% | 1% | 7.3% |
| Jul 2026 | 29.6% | 13.8% | 11.9% | 11.6% | 4.4% | 4.6% | 7.8% | 7.5% | 2.1% | 1.6% | 5.2% |
| Aug 2026 | 19.7% | 17.3% | 12.7% | 11.8% | 9.8% | 9.6% | 9.4% | 5.8% | 1.7% | 1.3% | 0.87% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the Coachella and Rock in Rio comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Rock in Rio took it in June 2026, Coachella took it in July 2026.
- Across the 11 months ending August 2026, Coachella’s estimated Share of Search among international music and arts festivals worldwide moved from 14.8% to 11.8%, and its estimated monthly branded searches moved from 460K to 454K.
- Across the 11 months ending August 2026, Rock in Rio’s estimated Share of Search among international music and arts festivals worldwide moved from 2.2% to 9.8%, and its estimated monthly branded searches moved from 69.9K to 374K.
How did search popularity change for international music and arts festivals worldwide in August 2026?
1 change
In August 2026, Rock in Rio overtook Roskilde Festival to rank 5th among international music and arts festivals worldwide, at 9.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Coachella’s and Rock in Rio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coachella
7 branded search terms
- coachella
- coachella fest
- coachella festival
- coachella music festival
- coachella valley music and arts festival
- coachella weekend 1
- coachella weekend 2
Rock in Rio
7 branded search terms
- rock in rio
- rock in rio brasil
- rock in rio brazil
- rock in rio lisboa
- rock in rio lisbon
- rock in rio portugal
- rockinrio
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