Burning Man vs Rock in Rio:Which is more popular?
In September 2026, Rock in Rio had more branded searches than Burning Man among international music and arts festivals worldwide. Rock in Rio and Burning Man each had about 1.2 million branded searches. Rock in Rio made up 26.6% of all international music and arts festival searches we track, and Burning Man accounted for 26%. When we asked ChatGPT and Google AI Overviews about international music and arts festivals, Burning Man appeared in two of the five answers and Rock in Rio in none.
Who do people search for more?
Rock in Rio and Burning Man are searched for about as often as each other.
Who does AI mention more?
Burning Man, mentioned in 2 of 5 answers, Rock in Rio in 0
Who does AI recommend more?
Burning Man, the only one of the two named
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Top international music and arts festivals in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Burning Man was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rock in Rio did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sziget Festival3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Burning Man2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glastonbury Festival2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Primavera Sound2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Roskilde Festival2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fuji Rock Festival2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WOMAD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Electric Daisy Carnival1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Coachella1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rock in Rio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about international music and arts festivals
5 answers
Asked ChatGPT
“Which international music and arts festival should I book?”
Asked ChatGPT
“What are the best international music and arts festivals?”
Asked ChatGPT
“What's the best international music and arts festival for a destination trip?”
Searched Google, AI Overview
“international festivals”
Searched Google, AI Overview
“music and arts festivals”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Burning Man or Rock in Rio more popular in search?
This chart shows how often people search Google for Burning Man and Rock in Rio by name. Each line represents a brand's share of searches for all 13 international music and arts festivals we track, month by month, from English-language searches worldwide.
Share of searches by month for Rock in Rio, Burning Man. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rock in Rio | Burning Man | Electric Daisy Carnival | Coachella | Glastonbury Festival | Lollapalooza | Tomorrowland | Primavera Sound | Sziget Festival | Ultra Music Festival | Roskilde Festival | Fuji Rock Festival | WOMAD |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 2.2% | 9.5% | 20.4% | 14.8% | 7.7% | 16.7% | 17.2% | 4.3% | 2.7% | 2.7% | 1.3% | 0.32% | 0.26% |
| Nov 2025 | 7.6% | 10.8% | 31% | 13.4% | 8.5% | 12.5% | 4.2% | 3.7% | 2.6% | 3.2% | 1.8% | 0.35% | 0.35% |
| Dec 2025 | 12.5% | 12.1% | 17.9% | 15.2% | 8.9% | 14.9% | 4.7% | 3.3% | 4% | 4.2% | 1.6% | 0.39% | 0.32% |
| Jan 2026 | 4.6% | 7.9% | 20.5% | 12.8% | 6.5% | 20.9% | 16% | 2.7% | 2.3% | 3.2% | 1.9% | 0.38% | 0.31% |
| Feb 2026 | 7.9% | 8.9% | 22.5% | 14.9% | 6.2% | 16.4% | 9.5% | 3% | 3% | 3.7% | 2.2% | 1.2% | 0.45% |
| Mar 2026 | 4.7% | 5.6% | 9.6% | 15.9% | 4.2% | 37.8% | 8.4% | 3% | 1.9% | 6.6% | 1.6% | 0.47% | 0.39% |
| Apr 2026 | 2% | 4.3% | 5.5% | 74.2% | 2.3% | 5.7% | 1.6% | 1.3% | 0.84% | 1% | 0.84% | 0.25% | 0.08% |
| May 2026 | 8.3% | 6.8% | 28.7% | 21.5% | 6.5% | 10.8% | 3.4% | 6.5% | 2.3% | 1.2% | 2.9% | 0.7% | 0.31% |
| Jun 2026 | 20.2% | 7.6% | 11.2% | 16.1% | 7.3% | 10.4% | 3.6% | 11.5% | 2.9% | 1% | 7.2% | 0.65% | 0.29% |
| Jul 2026 | 4.3% | 13.4% | 11.6% | 11.3% | 7.6% | 28.6% | 7.3% | 2% | 4.5% | 1.5% | 5% | 2.2% | 0.67% |
| Aug 2026 | 9.7% | 17.2% | 12.7% | 11.8% | 9.4% | 19.4% | 5.8% | 1.7% | 9.5% | 1.2% | 0.87% | 0.47% | 0.21% |
| Sep 2026 | 26.6% | 26% | 11% | 9.9% | 8.5% | 7.3% | 5.4% | 2.1% | 1.1% | 1% | 0.72% | 0.21% | 0.18% |
How has the Burning Man and Rock in Rio comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Rock in Rio took it in December 2025, Burning Man took it in January 2026, Rock in Rio took it in May 2026, Burning Man took it in July 2026, Rock in Rio took it in September 2026.
- Across the 12 months ending September 2026, Burning Man’s share of searches among international music and arts festivals worldwide moved from 9.5% to 26%, and its estimated monthly branded searches moved from 296K to 1.2M.
- Across the 12 months ending September 2026, Rock in Rio’s share of searches among international music and arts festivals worldwide moved from 2.2% to 26.6%, and its estimated monthly branded searches moved from 69.9K to 1.2M.
How did search popularity change for international music and arts festivals worldwide in September 2026?
2 changes
In September 2026, Rock in Rio overtook Lollapalooza and 3 others to become the leader among international music and arts festivals worldwide, with 26.6% of the searches.
In September 2026, Burning Man gained share of searches among international music and arts festivals worldwide, from 17.2% to 26%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Burning Man’s and Rock in Rio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burning Man
4 branded search terms
- burning man
- burning man event
- burning man festival
- burningman
Rock in Rio
7 branded search terms
- rock in rio
- rock in rio brasil
- rock in rio brazil
- rock in rio lisboa
- rock in rio lisbon
- rock in rio portugal
- rockinrio
Other head-to-heads among international music and arts festivals
- Rock in Rio vs Electric Daisy Carnival: compare popularity
- Rock in Rio vs Coachella: compare popularity
- Rock in Rio vs Glastonbury Festival: compare popularity
- Burning Man vs Electric Daisy Carnival: compare popularity
- Burning Man vs Coachella: compare popularity
- Burning Man vs Glastonbury Festival: compare popularity
Put your own brand in this comparison
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