Brandwave

Coachella vs Rock in Rio:Which is more popular?

In September 2026, Rock in Rio had more branded searches than Coachella among international music and arts festivals worldwide. Rock in Rio had about 1.2 million branded searches, while Coachella had 457,000. Rock in Rio made up 26.6% of all international music and arts festival searches we track, and Coachella accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about international music and arts festivals, Coachella appeared in one of the five answers and Rock in Rio in none.

Among international music and arts festivals worldwide in September 2026

Who do people search for more?

Rock in Rio, about 3 searches for every 1 for Coachella

Rock in Rio 1.2M searchesCoachella 457K searches

Who does AI mention more?

Coachella, mentioned in 1 of 5 answers, Rock in Rio in 0

Coachella in 1 of 5Rock in Rio in 0 of 5

Follow Coachella vs Rock in Rio and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top international music and arts festivals in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coachella was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Rock in Rio did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sziget Festival1st
  2. WOMAD2nd
  3. Glastonbury Festival3rd
  4. Primavera Sound4th
  5. Burning Man5th
  6. Fuji Rock Festival6th
  7. Roskilde Festival7th
  8. Rock in Rio–
  9. Electric Daisy Carnival–
  10. Coachella–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sziget Festival3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burning Man2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glastonbury Festival2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Primavera Sound2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roskilde Festival2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fuji Rock Festival2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WOMAD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electric Daisy Carnival1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coachella1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rock in Rio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about international music and arts festivals

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Coachella or Rock in Rio more popular in search?

This chart shows how often people search Google for Coachella and Rock in Rio by name. Each line represents a brand's share of searches for all 13 international music and arts festivals we track, month by month, from English-language searches worldwide.

Coachella and Rock in Rio among international music and arts festivals worldwide, by month

Share of searches by month for Rock in Rio, Coachella. The figures are in the table below the chart.

View monthly share of searches table
MonthRock in RioBurning ManElectric Daisy CarnivalCoachellaGlastonbury FestivalLollapaloozaTomorrowlandPrimavera SoundSziget FestivalUltra Music FestivalRoskilde FestivalFuji Rock FestivalWOMAD
Oct 20252.2%9.5%20.4%14.8%7.7%16.7%17.2%4.3%2.7%2.7%1.3%0.32%0.26%
Nov 20257.6%10.8%31%13.4%8.5%12.5%4.2%3.7%2.6%3.2%1.8%0.35%0.35%
Dec 202512.5%12.1%17.9%15.2%8.9%14.9%4.7%3.3%4%4.2%1.6%0.39%0.32%
Jan 20264.6%7.9%20.5%12.8%6.5%20.9%16%2.7%2.3%3.2%1.9%0.38%0.31%
Feb 20267.9%8.9%22.5%14.9%6.2%16.4%9.5%3%3%3.7%2.2%1.2%0.45%
Mar 20264.7%5.6%9.6%15.9%4.2%37.8%8.4%3%1.9%6.6%1.6%0.47%0.39%
Apr 20262%4.3%5.5%74.2%2.3%5.7%1.6%1.3%0.84%1%0.84%0.25%0.08%
May 20268.3%6.8%28.7%21.5%6.5%10.8%3.4%6.5%2.3%1.2%2.9%0.7%0.31%
Jun 202620.2%7.6%11.2%16.1%7.3%10.4%3.6%11.5%2.9%1%7.2%0.65%0.29%
Jul 20264.3%13.4%11.6%11.3%7.6%28.6%7.3%2%4.5%1.5%5%2.2%0.67%
Aug 20269.7%17.2%12.7%11.8%9.4%19.4%5.8%1.7%9.5%1.2%0.87%0.47%0.21%
Sep 202626.6%26%11%9.9%8.5%7.3%5.4%2.1%1.1%1%0.72%0.21%0.18%

How has the Coachella and Rock in Rio comparison changed over the last 12 months?

3 findings

How did search popularity change for international music and arts festivals worldwide in September 2026?

2 changes

  1. In September 2026, Rock in Rio overtook Lollapalooza and 3 others to become the leader among international music and arts festivals worldwide, with 26.6% of the searches.

  2. In September 2026, Coachella lost share of searches among international music and arts festivals worldwide, from 11.8% to 9.9%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Coachella’s and Rock in Rio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coachella

7 branded search terms

  • coachella
  • coachella fest
  • coachella festival
  • coachella music festival
  • coachella valley music and arts festival
  • coachella weekend 1
  • coachella weekend 2

Rock in Rio

7 branded search terms

  • rock in rio
  • rock in rio brasil
  • rock in rio brazil
  • rock in rio lisboa
  • rock in rio lisbon
  • rock in rio portugal
  • rockinrio

How the Brand Demand Index is measured

Other head-to-heads among international music and arts festivals

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free