Brandwave

How popular isBurning Man in search?

In August 2026, there were an estimated 662K branded searches for Burning Man worldwide which is up 123.2% over the last 11 months. Burning Man holds 17.3% estimated Share of Search among international music and arts festivals worldwide and is ranked 2nd of 11 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lollapalooza19.7%
  2. Burning Man17.3%
  3. Electric Daisy Carnival12.7%
  4. Coachella11.8%
  5. Rock in Rio9.8%
  6. Sziget Festival9.6%
  7. Glastonbury Festival9.4%
  8. Tomorrowland5.8%
  9. Primavera Sound1.7%
  10. Ultra Music Festival1.3%
  11. +1 more
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Which international music and arts festivals compete with Burning Man?

Burning Man against international music and arts festivals worldwide, by month

Share of Search by month for Lollapalooza, Burning Man, Electric Daisy Carnival, Coachella, Rock in Rio, Sziget Festival, Glastonbury Festival, Tomorrowland. The figures are in the table below the chart.

View monthly share of search table
MonthLollapaloozaBurning ManElectric Daisy CarnivalCoachellaRock in RioSziget FestivalGlastonbury FestivalTomorrowlandPrimavera SoundUltra Music FestivalRoskilde Festival
Oct 202517%9.5%20.5%14.8%2.2%2.7%7.8%17.2%4.3%2.7%1.3%
Nov 202512.9%10.9%31.1%13.4%7.6%2.6%8.5%4.2%3.7%3.2%1.8%
Dec 202515.3%12.2%18%15.2%12.5%4%8.9%4.7%3.4%4.2%1.6%
Jan 202622.5%7.9%20.2%12.5%4.6%2.3%6.4%15.8%2.7%3.2%1.9%
Feb 202616.8%9.1%22.8%15.2%8%3.1%6.3%9.6%3.1%3.8%2.3%
Mar 202638.2%5.6%9.7%16%4.7%1.9%4.2%8.4%3%6.7%1.6%
Apr 20265.8%4.3%5.5%74.4%2%0.84%2.3%1.6%1.4%1%0.84%
May 202610.9%6.9%29%21.7%8.4%2.4%6.6%3.4%6.6%1.3%2.9%
Jun 202610.5%7.7%11.3%16.3%20.4%2.9%7.4%3.6%11.6%1%7.3%
Jul 202629.6%13.8%11.9%11.6%4.4%4.6%7.8%7.5%2.1%1.6%5.2%
Aug 202619.7%17.3%12.7%11.8%9.8%9.6%9.4%5.8%1.7%1.3%0.87%
Sep 2026———————————

  1. 1.Lollapalooza

    19.7%

    held 1st · 756K estimated branded searches · -34.7% vs prior month · -9.8 points

  2. 2.Burning Man

    17.3%

    held 2nd · 662K estimated branded searches · +22.2% vs prior month · +3.4 points

  3. 3.Electric Daisy Carnival

    12.7%

    held 3rd · 488K estimated branded searches · +4.8% vs prior month · +0.8 points

  4. 4.Coachella

    11.8%

    held 4th · 454K estimated branded searches · +0.07% vs prior month · +0.3 points

  5. 5.Rock in Rio

    9.8%

    moved from 9th to 5th · 374K estimated branded searches · +114.8% vs prior month · +5.3 points

  6. 6.Sziget Festival

    9.6%

    moved from 8th to 6th · 366K estimated branded searches · +102.2% vs prior month · +4.9 points

  7. 7.Glastonbury Festival

    9.4%

    moved from 5th to 7th · 362K estimated branded searches · +17.9% vs prior month · +1.6 points

  8. 8.Tomorrowland

    5.8%

    moved from 6th to 8th · 221K estimated branded searches · -24.3% vs prior month · -1.7 points

  9. 9.Primavera Sound

    1.7%

    moved from 10th to 9th · 66.6K estimated branded searches · -17.5% vs prior month · -0.3 points

  10. 10.Ultra Music Festival

    1.3%

    moved from 11th to 10th · 47.9K estimated branded searches · -22.2% vs prior month · -0.3 points

  11. 11.Roskilde Festival

    0.87%

    moved from 7th to 11th · 33.5K estimated branded searches · -83.4% vs prior month · -4.3 points

Compare search popularity between Burning Man and its closest rivals

How has branded search demand for Burning Man changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Burning Man worldwide rose from 296K to 662K.
  • Across the 11 months ending August 2026, Burning Man’s estimated Share of Search among international music and arts festivals worldwide increased from 9.5% to 17.3%.
  • Across the 11 months ending August 2026, Burning Man’s estimated Share of Search among international music and arts festivals worldwide peaked at 17.3% in August 2026 and was lowest at 4.3% in April 2026.
  • Across the 11 months ending August 2026, Burning Man rose from 5th to 2nd among international music and arts festivals worldwide.

How did search popularity change for international music and arts festivals worldwide in August 2026?

  1. In August 2026, Rock in Rio overtook Roskilde Festival to rank 5th among international music and arts festivals worldwide, at 9.8%.

  2. In August 2026, Sziget Festival overtook Roskilde Festival to rank 6th among international music and arts festivals worldwide, at 9.6%.

  3. In August 2026, Burning Man gained estimated Share of Search among international music and arts festivals worldwide, from 13.8% to 17.3%.

  4. In August 2026, Glastonbury Festival gained estimated Share of Search among international music and arts festivals worldwide, from 7.8% to 9.4%.

  5. In August 2026, Electric Daisy Carnival gained estimated Share of Search among international music and arts festivals worldwide, from 11.9% to 12.7%.

  6. In August 2026, Lollapalooza lost estimated Share of Search among international music and arts festivals worldwide, from 29.6% to 19.7%.

How is Burning Man measured?

Brandwave collects information about searches that people make online using Burning Man’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • burning man
  • burning man event
  • burning man festival
  • burningman

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How the Brand Demand Index is measured

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