Brandwave

Burning Man vs WOMAD:Which is more popular?

In September 2026, Burning Man had more branded searches than WOMAD among international music and arts festivals worldwide. Burning Man had about 1.2 million branded searches, while WOMAD had 8,100. Burning Man made up 26% of all international music and arts festival searches we track, and WOMAD accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about international music and arts festivals, Burning Man and WOMAD each appeared in two of the five answers. Burning Man and WOMAD were each mentioned first in one of the two answers that named either.

Among international music and arts festivals worldwide in September 2026

Who do people search for more?

Burning Man, about 149 searches for every 1 for WOMAD

Burning Man 1.2M searchesWOMAD 8.1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Burning Man in 2 of 5WOMAD in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Burning Man first in 1WOMAD first in 1

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Top international music and arts festivals in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Burning Man and WOMAD were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Burning Man and WOMAD were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sziget Festival1st
  2. WOMAD2nd
  3. Glastonbury Festival3rd
  4. Primavera Sound4th
  5. Burning Man5th
  6. Fuji Rock Festival6th
  7. Roskilde Festival7th
  8. Rock in Rio–
  9. Electric Daisy Carnival–
  10. Coachella–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sziget Festival3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burning Man2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glastonbury Festival2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Primavera Sound2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roskilde Festival2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fuji Rock Festival2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WOMAD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electric Daisy Carnival1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coachella1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lollapalooza1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about international music and arts festivals

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Burning Man or WOMAD more popular in search?

This chart shows how often people search Google for Burning Man and WOMAD by name. Each line represents a brand's share of searches for all 13 international music and arts festivals we track, month by month, from English-language searches worldwide.

Burning Man and WOMAD among international music and arts festivals worldwide, by month

Share of searches by month for Burning Man, WOMAD. The figures are in the table below the chart.

View monthly share of searches table
MonthRock in RioBurning ManElectric Daisy CarnivalCoachellaGlastonbury FestivalLollapaloozaTomorrowlandPrimavera SoundSziget FestivalUltra Music FestivalRoskilde FestivalFuji Rock FestivalWOMAD
Oct 20252.2%9.5%20.4%14.8%7.7%16.7%17.2%4.3%2.7%2.7%1.3%0.32%0.26%
Nov 20257.6%10.8%31%13.4%8.5%12.5%4.2%3.7%2.6%3.2%1.8%0.35%0.35%
Dec 202512.5%12.1%17.9%15.2%8.9%14.9%4.7%3.3%4%4.2%1.6%0.39%0.32%
Jan 20264.6%7.9%20.5%12.8%6.5%20.9%16%2.7%2.3%3.2%1.9%0.38%0.31%
Feb 20267.9%8.9%22.5%14.9%6.2%16.4%9.5%3%3%3.7%2.2%1.2%0.45%
Mar 20264.7%5.6%9.6%15.9%4.2%37.8%8.4%3%1.9%6.6%1.6%0.47%0.39%
Apr 20262%4.3%5.5%74.2%2.3%5.7%1.6%1.3%0.84%1%0.84%0.25%0.08%
May 20268.3%6.8%28.7%21.5%6.5%10.8%3.4%6.5%2.3%1.2%2.9%0.7%0.31%
Jun 202620.2%7.6%11.2%16.1%7.3%10.4%3.6%11.5%2.9%1%7.2%0.65%0.29%
Jul 20264.3%13.4%11.6%11.3%7.6%28.6%7.3%2%4.5%1.5%5%2.2%0.67%
Aug 20269.7%17.2%12.7%11.8%9.4%19.4%5.8%1.7%9.5%1.2%0.87%0.47%0.21%
Sep 202626.6%26%11%9.9%8.5%7.3%5.4%2.1%1.1%1%0.72%0.21%0.18%

How has the Burning Man and WOMAD comparison changed over the last 12 months?

3 findings

How did search popularity change for international music and arts festivals worldwide in September 2026?

2 changes

  1. In September 2026, Rock in Rio overtook Lollapalooza and 3 others to become the leader among international music and arts festivals worldwide, with 26.6% of the searches.

  2. In September 2026, Burning Man gained share of searches among international music and arts festivals worldwide, from 17.2% to 26%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Burning Man’s and WOMAD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Burning Man

4 branded search terms

  • burning man
  • burning man event
  • burning man festival
  • burningman

WOMAD

1 branded search term

  • womad

How the Brand Demand Index is measured

Other head-to-heads among international music and arts festivals

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