Brandwave

Lollapalooza vs WOMAD:Which is searched more?

In September 2026, Lollapalooza had more branded searches than WOMAD among international music and arts festivals worldwide. Lollapalooza had about 338,000 branded searches, while WOMAD had 8,100. Lollapalooza made up 7.3% of all international music and arts festival searches we track, and WOMAD accounted for 0.18%. These are worldwide searches for English-language branded terms.

Share of searches among international music and arts festivals worldwide in September 2026Is Lollapalooza or WOMAD more popular in search?
Lollapalooza7.3%338K searches
vs
WOMAD0.18%8.1K searches

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Is Lollapalooza or WOMAD more popular in search?

A comparison of worldwide branded search interest in destination festivals spanning live music, electronic culture, and participatory arts, using English-curated terms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lollapalooza and WOMAD among international music and arts festivals worldwide, by month

Share of searches by month for Lollapalooza, WOMAD. The figures are in the table below the chart.

View monthly share of searches table
MonthRock in RioBurning ManElectric Daisy CarnivalCoachellaGlastonbury FestivalLollapaloozaTomorrowlandPrimavera SoundSziget FestivalUltra Music FestivalRoskilde FestivalFuji Rock FestivalWOMAD
Oct 20252.2%9.5%20.4%14.8%7.7%16.7%17.2%4.3%2.7%2.7%1.3%0.32%0.26%
Nov 20257.6%10.8%31%13.4%8.5%12.5%4.2%3.7%2.6%3.2%1.8%0.35%0.35%
Dec 202512.5%12.1%17.9%15.2%8.9%14.9%4.7%3.3%4%4.2%1.6%0.39%0.32%
Jan 20264.6%7.9%20.5%12.8%6.5%20.9%16%2.7%2.3%3.2%1.9%0.38%0.31%
Feb 20267.9%8.9%22.5%14.9%6.2%16.4%9.5%3%3%3.7%2.2%1.2%0.45%
Mar 20264.7%5.6%9.6%15.9%4.2%37.8%8.4%3%1.9%6.6%1.6%0.47%0.39%
Apr 20262%4.3%5.5%74.2%2.3%5.7%1.6%1.3%0.84%1%0.84%0.25%0.08%
May 20268.3%6.8%28.7%21.5%6.5%10.8%3.4%6.5%2.3%1.2%2.9%0.7%0.31%
Jun 202620.2%7.6%11.2%16.1%7.3%10.4%3.6%11.5%2.9%1%7.2%0.65%0.29%
Jul 20264.3%13.4%11.6%11.3%7.6%28.6%7.3%2%4.5%1.5%5%2.2%0.67%
Aug 20269.7%17.2%12.7%11.8%9.4%19.4%5.8%1.7%9.5%1.2%0.87%0.47%0.21%
Sep 202626.6%26%11%9.9%8.5%7.3%5.4%2.1%1.1%1%0.72%0.21%0.18%

How has the Lollapalooza and WOMAD comparison changed over the last 12 months?

3 findings

How did search popularity change for international music and arts festivals worldwide in September 2026?

2 changes
  1. In September 2026, Rock in Rio overtook Lollapalooza and 3 others to become the leader among international music and arts festivals worldwide, with 26.6% of the searches.

  2. In September 2026, Lollapalooza lost share of searches among international music and arts festivals worldwide, from 19.4% to 7.3%.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Lollapalooza’s and WOMAD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lollapalooza

19 branded search terms

  • lolla
  • lolla argentina
  • lolla berlin
  • lolla brazil
  • lolla chicago
  • lolla chile
  • lolla palooza
  • lolla paris
  • lollap
  • lollapalooza
  • lollapalooza argentina
  • lollapalooza berlin
  • lollapalooza brasil
  • lollapalooza brazil
  • lollapalooza chicago
  • lollapalooza chile
  • lollapalooza festival
  • lollapalooza mumbai
  • lollapalooza paris

WOMAD

1 branded search term

  • womad

How the Brand Demand Index is measured

Other head-to-heads among international music and arts festivals

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