Rock in Rio vs WOMAD:Which is searched more?
In September 2026, Rock in Rio had more branded searches than WOMAD among international music and arts festivals worldwide. Rock in Rio had about 1.2 million branded searches, while WOMAD had 8,100. Rock in Rio made up 26.6% of all international music and arts festival searches we track, and WOMAD accounted for 0.18%. These are worldwide searches for English-language branded terms.
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Is Rock in Rio or WOMAD more popular in search?
A comparison of worldwide branded search interest in destination festivals spanning live music, electronic culture, and participatory arts, using English-curated terms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Rock in Rio, WOMAD. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rock in Rio | Burning Man | Electric Daisy Carnival | Coachella | Glastonbury Festival | Lollapalooza | Tomorrowland | Primavera Sound | Sziget Festival | Ultra Music Festival | Roskilde Festival | Fuji Rock Festival | WOMAD |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 2.2% | 9.5% | 20.4% | 14.8% | 7.7% | 16.7% | 17.2% | 4.3% | 2.7% | 2.7% | 1.3% | 0.32% | 0.26% |
| Nov 2025 | 7.6% | 10.8% | 31% | 13.4% | 8.5% | 12.5% | 4.2% | 3.7% | 2.6% | 3.2% | 1.8% | 0.35% | 0.35% |
| Dec 2025 | 12.5% | 12.1% | 17.9% | 15.2% | 8.9% | 14.9% | 4.7% | 3.3% | 4% | 4.2% | 1.6% | 0.39% | 0.32% |
| Jan 2026 | 4.6% | 7.9% | 20.5% | 12.8% | 6.5% | 20.9% | 16% | 2.7% | 2.3% | 3.2% | 1.9% | 0.38% | 0.31% |
| Feb 2026 | 7.9% | 8.9% | 22.5% | 14.9% | 6.2% | 16.4% | 9.5% | 3% | 3% | 3.7% | 2.2% | 1.2% | 0.45% |
| Mar 2026 | 4.7% | 5.6% | 9.6% | 15.9% | 4.2% | 37.8% | 8.4% | 3% | 1.9% | 6.6% | 1.6% | 0.47% | 0.39% |
| Apr 2026 | 2% | 4.3% | 5.5% | 74.2% | 2.3% | 5.7% | 1.6% | 1.3% | 0.84% | 1% | 0.84% | 0.25% | 0.08% |
| May 2026 | 8.3% | 6.8% | 28.7% | 21.5% | 6.5% | 10.8% | 3.4% | 6.5% | 2.3% | 1.2% | 2.9% | 0.7% | 0.31% |
| Jun 2026 | 20.2% | 7.6% | 11.2% | 16.1% | 7.3% | 10.4% | 3.6% | 11.5% | 2.9% | 1% | 7.2% | 0.65% | 0.29% |
| Jul 2026 | 4.3% | 13.4% | 11.6% | 11.3% | 7.6% | 28.6% | 7.3% | 2% | 4.5% | 1.5% | 5% | 2.2% | 0.67% |
| Aug 2026 | 9.7% | 17.2% | 12.7% | 11.8% | 9.4% | 19.4% | 5.8% | 1.7% | 9.5% | 1.2% | 0.87% | 0.47% | 0.21% |
| Sep 2026 | 26.6% | 26% | 11% | 9.9% | 8.5% | 7.3% | 5.4% | 2.1% | 1.1% | 1% | 0.72% | 0.21% | 0.18% |
How has the Rock in Rio and WOMAD comparison changed over the last 12 months?
3 findings
- Rock in Rio was ahead of WOMAD in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rock in Rio’s share of searches among international music and arts festivals worldwide moved from 2.2% to 26.6%, and its estimated monthly branded searches moved from 69.9K to 1.2M.
- Across the 12 months ending September 2026, WOMAD’s share of searches among international music and arts festivals worldwide moved from 0.26% to 0.18%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for international music and arts festivals worldwide in September 2026?
1 change
In September 2026, Rock in Rio overtook Lollapalooza and 3 others to become the leader among international music and arts festivals worldwide, with 26.6% of the searches.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Rock in Rio’s and WOMAD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rock in Rio
7 branded search terms
- rock in rio
- rock in rio brasil
- rock in rio brazil
- rock in rio lisboa
- rock in rio lisbon
- rock in rio portugal
- rockinrio
WOMAD
1 branded search term
- womad
Other head-to-heads among international music and arts festivals
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- Burning Man vs Coachella: compare search popularity
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