Brandwave

How popular isWiss?

In September 2026, people searched for Wiss by name about 6,500 times worldwide, an 8.3% increase from the previous year. These searches made up 0.26% of all global metal snips brand searches, placing Wiss fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about metal snips brands, Wiss appeared in three of the four answers and was the third most recommended of the five.

Search and AI answers in September 2026

Wiss is the fourth most searched of 5 competitors and the third most recommended in AI answers.

  1. MilwaukeeShare of searches 72.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. DeWaltShare of searches 26.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Midwest SnipsShare of searches 0.26%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. WissShare of searches 0.26%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. MalcoShare of searches 0.19%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

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Top metal snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wiss was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Wiss is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midwest Snips1st
  2. Malco2nd
  3. Wiss3rd
  4. Milwaukee4th
  5. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Midwest Snips3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wiss3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Malco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about metal snips brands

4 answers

  • Asked ChatGPT

    “Which metal snips brand should I buy?”

    1. 1Midwest Snips
    2. 2Malco
    3. 3Wiss

  • Asked ChatGPT

    “What are the best metal snips brands?”

    1. 1Malco
    2. 2Midwest Snips
    3. 3Wiss
    4. 4Milwaukee

  • Asked ChatGPT

    “What's the best metal snips brand for sheet metal cutting?”

    1. 1Midwest Snips
    2. 2Malco
    3. 3Wiss

  • Searched Google, AI Overview

    “tin snips for metal”

    1. Searched Google, AI Overview

      “heavy duty metal snips”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which metal snips brands compete with Wiss?

    Wiss against metal snips brands worldwide, by month

    Share of searches by month for Milwaukee, DeWalt, Wiss. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMilwaukeeDeWaltMidwest SnipsWissMalco
    Oct 202576.4%23%0.23%0.2%0.17%
    Nov 202572.7%26.7%0.21%0.19%0.14%
    Dec 202572.7%26.7%0.18%0.21%0.15%
    Jan 202672.7%26.7%0.21%0.23%0.15%
    Feb 202672.6%26.7%0.21%0.24%0.21%
    Mar 202672.6%26.7%0.26%0.29%0.21%
    Apr 202672.6%26.7%0.21%0.24%0.21%
    May 202672.5%26.7%0.21%0.36%0.21%
    Jun 202672.4%26.6%0.21%0.49%0.21%
    Jul 202676.4%23%0.23%0.25%0.2%
    Aug 202672.6%26.7%0.26%0.26%0.19%
    Sep 202672.6%26.7%0.26%0.26%0.19%

    1. 1.Milwaukee

      72.6%

      Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

    2. 2.DeWalt

      26.7%

      Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

    3. 3.Midwest Snips

      0.26%

      Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

    4. 4.Wiss

      0.26%

      Held 4th. 6.5K estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.Malco

      0.19%

      Held 5th. 4.9K estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Wiss and its closest rivals

    Every comparison with Wiss

    13 comparisons

    How has branded search demand for Wiss changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Wiss worldwide rose from 6K to 6.5K.
    • Across the 12 months ending September 2026, Wiss’ share of searches among metal snips brands worldwide held steady, from 0.2% to 0.26%.

    How did search popularity change for metal snips brands worldwide in September 2026?

    1 change

    1. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

    How are Wiss’ branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Wiss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • wiss scissors
    • wiss snips

    How the Brand Demand Index is measured

    Who owns Wiss?

    Wiss is owned by Apex Tool Group. Brandwave does not track any other brands owned by Apex Tool Group.

    Do you work for Wiss? To request corrections or removal please contact us via our support page and we will be happy to assist.

    Where does Wiss compete?

    Wiss is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Aviation snips brands9th of 110.19%Show ranking
    Metal snips brands4th of 50.26%Shown above
    Tin snips brands7th of 90.46%Show ranking
    Creator with pink hair and a pink jacket

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