Milwaukee vs Wiss:Which is more popular?

Name: Milwaukee vs Wiss: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Milwaukee had more branded searches than Wiss among metal snips brands worldwide. Milwaukee had about 1.8 million branded searches, while Wiss had 6,500. Milwaukee made up 72.6% of all metal snips brand searches we track, and Wiss accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about metal snips brands, Wiss appeared in three of the four answers and Milwaukee in one. Wiss was mentioned before Milwaukee in every answer.

Among metal snips brands worldwide in September 2026

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Top metal snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wiss was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Milwaukee was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Wiss was listed before Milwaukee in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Midwest Snips	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Wiss	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Malco	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Milwaukee	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
DeWalt	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Midwest Snips3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wiss3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Malco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Milwaukee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about metal snips brands

4 answers

Asked ChatGPT
“Which metal snips brand should I buy?”
1. 1Midwest Snips
2. 2Malco
3. 3Wiss
Asked ChatGPT
“What are the best metal snips brands?”
1. 1Malco
2. 2Midwest Snips
3. 3Wiss
4. 4Milwaukee
Asked ChatGPT
“What's the best metal snips brand for sheet metal cutting?”
1. 1Midwest Snips
2. 2Malco
3. 3Wiss
Searched Google, AI Overview
“tin snips for metal”
Searched Google, AI Overview
“heavy duty metal snips”
Google showed no AI Overview for this search.

Not named in any answer:

DeWalt

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Milwaukee or Wiss more popular in search?

This chart shows how often people search Google for Milwaukee and Wiss by name. Each line represents a brand's share of searches for all five metal snips brands we track, month by month, from English-language searches worldwide.

Milwaukee and Wiss among metal snips brands worldwide, by month

Month	Milwaukee	DeWalt	Midwest Snips	Wiss	Malco
Oct 2025	76.4%	23%	0.23%	0.2%	0.17%
Nov 2025	72.7%	26.7%	0.21%	0.19%	0.14%
Dec 2025	72.7%	26.7%	0.18%	0.21%	0.15%
Jan 2026	72.7%	26.7%	0.21%	0.23%	0.15%
Feb 2026	72.6%	26.7%	0.21%	0.24%	0.21%
Mar 2026	72.6%	26.7%	0.26%	0.29%	0.21%
Apr 2026	72.6%	26.7%	0.21%	0.24%	0.21%
May 2026	72.5%	26.7%	0.21%	0.36%	0.21%
Jun 2026	72.4%	26.6%	0.21%	0.49%	0.21%
Jul 2026	76.4%	23%	0.23%	0.25%	0.2%
Aug 2026	72.6%	26.7%	0.26%	0.26%	0.19%
Sep 2026	72.6%	26.7%	0.26%	0.26%	0.19%

How has the Milwaukee and Wiss comparison changed over the last 12 months?

3 findings

Milwaukee was ahead of Wiss in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Milwaukee’s share of searches among metal snips brands worldwide moved from 76.4% to 72.6%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
Across the 12 months ending September 2026, Wiss’ share of searches among metal snips brands worldwide moved from 0.2% to 0.26%, and its estimated monthly branded searches moved from 6K to 6.5K.

How did search popularity change for metal snips brands worldwide in September 2026?

1 change

Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Milwaukee’s and Wiss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.