Malco vs Wiss:Which is more popular?

Name: Malco vs Wiss: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Wiss had more branded searches than Malco among metal snips brands worldwide. Wiss had about 6,500 branded searches, while Malco had 4,900. Wiss made up 0.26% of all metal snips brand searches we track, and Malco accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about metal snips brands, Malco and Wiss each appeared in three of the four answers. Malco was mentioned before Wiss in every answer.

Among metal snips brands worldwide in September 2026

Follow Malco vs Wiss and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top metal snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Malco and Wiss were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Malco was listed before Wiss in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Midwest Snips	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Wiss	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Malco	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Milwaukee	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
DeWalt	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Midwest Snips3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wiss3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Malco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Milwaukee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about metal snips brands

4 answers

Asked ChatGPT
“Which metal snips brand should I buy?”
1. 1Midwest Snips
2. 2Malco
3. 3Wiss
Asked ChatGPT
“What are the best metal snips brands?”
1. 1Malco
2. 2Midwest Snips
3. 3Wiss
4. 4Milwaukee
Asked ChatGPT
“What's the best metal snips brand for sheet metal cutting?”
1. 1Midwest Snips
2. 2Malco
3. 3Wiss
Searched Google, AI Overview
“tin snips for metal”
Searched Google, AI Overview
“heavy duty metal snips”
Google showed no AI Overview for this search.

Not named in any answer:

DeWalt

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Malco or Wiss more popular in search?

This chart shows how often people search Google for Malco and Wiss by name. Each line represents a brand's share of searches for all five metal snips brands we track, month by month, from English-language searches worldwide.

Malco and Wiss among metal snips brands worldwide, by month

Month	Milwaukee	DeWalt	Midwest Snips	Wiss	Malco
Oct 2025	76.4%	23%	0.23%	0.2%	0.17%
Nov 2025	72.7%	26.7%	0.21%	0.19%	0.14%
Dec 2025	72.7%	26.7%	0.18%	0.21%	0.15%
Jan 2026	72.7%	26.7%	0.21%	0.23%	0.15%
Feb 2026	72.6%	26.7%	0.21%	0.24%	0.21%
Mar 2026	72.6%	26.7%	0.26%	0.29%	0.21%
Apr 2026	72.6%	26.7%	0.21%	0.24%	0.21%
May 2026	72.5%	26.7%	0.21%	0.36%	0.21%
Jun 2026	72.4%	26.6%	0.21%	0.49%	0.21%
Jul 2026	76.4%	23%	0.23%	0.25%	0.2%
Aug 2026	72.6%	26.7%	0.26%	0.26%	0.19%
Sep 2026	72.6%	26.7%	0.26%	0.26%	0.19%

How has the Malco and Wiss comparison changed over the last 12 months?

3 findings

Wiss was ahead of Malco in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Malco’s share of searches among metal snips brands worldwide moved from 0.17% to 0.19%, and its estimated monthly branded searches held steady at 4.9K.
Across the 12 months ending September 2026, Wiss’ share of searches among metal snips brands worldwide moved from 0.2% to 0.26%, and its estimated monthly branded searches moved from 6K to 6.5K.

How did search popularity change for metal snips brands worldwide in September 2026?

0 changes

Neither Malco nor Wiss moved beyond provider rounding among metal snips brands in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Malco’s and Wiss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.