Brandwave

How popular isWilton?

In September 2026, people searched for Wilton by name about 6,600 times worldwide, an 18.5% decrease from the previous year. These searches made up 1.8% of all global bench vise brand searches, placing Wilton fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about bench vise brands, Wilton appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Wilton is the fourth most searched of 7 competitors and the most recommended in AI answers.

  1. CraftsmanShare of searches 82.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RIDGIDShare of searches 11.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. BesseyShare of searches 2.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. WiltonShare of searches 1.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. IrwinShare of searches 1.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top bench vise brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wilton was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wilton is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wilton1st
  2. Yost2nd
  3. HEUER3rd
  4. Bessey4th
  5. RIDGID5th
  6. Irwin6th
  7. Craftsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wilton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bessey3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RIDGID1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HEUER1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bench vise brands

5 answers

  • Asked ChatGPT

    “Which bench vise brand should I buy?”

    1. 1Wilton
    2. 2Yost
    3. 3Bessey
    4. 4Irwin

  • Asked ChatGPT

    “What are the best bench vise brands?”

    1. 1Wilton
    2. 2HEUER
    3. 3Yost
    4. 4RIDGID
    5. 5Bessey

  • Asked ChatGPT

    “What's the best bench vise brand for metalworking bench?”

    1. 1Wilton
    2. 2Yost

  • Searched Google, AI Overview

    “best bench vise”

    1. 1Wilton

  • Searched Google, AI Overview

    “heavy duty bench vise”

    1. 1Bessey
    2. 2Yost

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bench vise brands compete with Wilton?

Wilton against bench vise brands worldwide, by month

Share of searches by month for Craftsman, RIDGID, Bessey, Wilton. The figures are in the table below the chart.

View monthly share of searches table
MonthCraftsmanRIDGIDBesseyWiltonIrwinYostHEUER
Oct 202580.1%10.8%3.9%2.6%2.1%0.29%0.12%
Nov 202578.5%12.9%3.9%2.6%1.7%0.32%0.12%
Dec 202581.7%11%3.3%2.2%1.5%0.27%0.12%
Jan 202681.7%11%3.3%2.2%1.5%0.27%0.13%
Feb 202686.3%7.8%2.8%1.5%1.3%0.21%0.08%
Mar 202687%7.8%2.3%1.6%1%0.17%0.09%
Apr 202684.2%9.3%2.8%2.3%1.2%0.2%0.11%
May 202685%9.4%2.3%1.9%1.2%0.17%0.09%
Jun 202685.5%9.4%2.3%1.5%1%0.17%0.09%
Jul 202685.9%9.4%1.9%1.5%1%0.17%0.07%
Aug 202685.8%9.4%1.9%1.5%1%0.17%0.11%
Sep 202682.8%11.1%2.7%1.8%1.2%0.16%0.14%

  1. 1.Craftsman

    82.8%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -3 points.

  2. 2.RIDGID

    11.1%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Bessey

    2.7%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  4. 4.Wilton

    1.8%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Irwin

    1.2%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Yost

    0.16%

    Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

  7. 7.HEUER

    0.14%

    Held 7th. 520 estimated branded searches, +6.1% vs prior month. Share 0 points.

Compare popularity between Wilton and its closest rivals

Every comparison with Wilton

6 comparisons

How has branded search demand for Wilton changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wilton worldwide fell from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, Wilton’s share of searches among bench vise brands worldwide decreased from 2.6% to 1.8%.
  • Across the 12 months ending September 2026, Wilton’s share of searches among bench vise brands worldwide peaked at 2.6% in October 2025 and was lowest at 1.5% in June 2026.

How did search popularity change for bench vise brands worldwide in September 2026?

6 changes

  1. In September 2026, RIDGID gained share of searches among bench vise brands worldwide, from 9.4% to 11.1%.

  2. In September 2026, Bessey gained share of searches among bench vise brands worldwide, from 1.9% to 2.7%.

  3. In September 2026, Craftsman lost share of searches among bench vise brands worldwide, from 85.8% to 82.8%.

  4. Estimated monthly branded searches for HEUER worldwide rose 36.8% over 12 measured months, from 380 to 520 in September 2026.

  5. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Yost worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026.

How are Wilton’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wilton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wilton vise

How the Brand Demand Index is measured

Who owns Wilton?

Wilton is owned by JPW Industries. Brandwave does not track any other brands owned by JPW Industries.

Do you work for Wilton? To request corrections or removal please contact us via our support page and we will be happy to assist.

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