How popular isWillow in search?
In September 2026, there were an estimated 20.4K branded searches for Willow worldwide which is down 31.8% over the last 12 months. Willow holds 3.5% estimated Share of Search among electric breast pump brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which electric breast pump brands compete with Willow?
Share of Search by month for Momcozy, Elvie, Willow. The figures are in the table below the chart.
View monthly share of search table
| Month | Momcozy | Elvie | Willow |
|---|---|---|---|
| Oct 2025 | 73% | 21.6% | 5.4% |
| Nov 2025 | 80% | 15.5% | 4.5% |
| Dec 2025 | 79.7% | 15.5% | 4.8% |
| Jan 2026 | 79.5% | 15.4% | 5.1% |
| Feb 2026 | 81% | 14.1% | 4.9% |
| Mar 2026 | 82.8% | 13.1% | 4.2% |
| Apr 2026 | 83.4% | 12.7% | 4% |
| May 2026 | 84% | 12% | 4% |
| Jun 2026 | 84.5% | 12% | 3.5% |
| Jul 2026 | 87.3% | 9.7% | 3% |
| Aug 2026 | 87.7% | 9.2% | 3% |
| Sep 2026 | 85.8% | 10.7% | 3.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.8% | 499K | -15.7% | -2 points | |
| 2, held 2nd | 10.7% | 62.3K | -0.14% | +1.5 points | |
| 3, held 3rd | 3.5% | 20.4K | +0.29% | +0.5 points |
Compare search popularity between Willow and its closest rivals
Every comparison with Willow
7 comparisons
How has branded search demand for Willow changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Willow worldwide fell from 30K to 20.4K.
- Across the 12 months ending September 2026, Willow’s estimated Share of Search among electric breast pump brands worldwide decreased from 5.4% to 3.5%.
- Across the 12 months ending September 2026, Willow’s estimated Share of Search among electric breast pump brands worldwide peaked at 5.4% in October 2025 and was lowest at 3% in August 2026.
How did search popularity change for electric breast pump brands worldwide in September 2026?
3 changes
In September 2026, Elvie gained estimated Share of Search among electric breast pump brands worldwide, from 9.2% to 10.7%.
In September 2026, Momcozy lost estimated Share of Search among electric breast pump brands worldwide, from 87.7% to 85.8%.
Estimated monthly branded searches for Willow worldwide fell 31.8% over 12 measured months, from 30K to 20.4K in September 2026.
Where does Willow compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Wearable breast pump brands | 5th of 5 | 2.1% | Show ranking |
| Breast pump brands | 5th of 6 | 2.7% | Show ranking |
| Electric breast pump brands | 3rd of 3 | 3.5% | Shown above |
How is Willow measured?
Brandwave collects information about searches that people make online using Willow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- breast pump willow
- willow go
- willow pump
- willow wearable pump
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Is Willow your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.