Momcozy vs Willow:Which is more popular by branded search?
In August 2026, Momcozy had more branded searches than Willow among wearable breast pump brands worldwide. Momcozy was estimated to have 741K branded searches compared to Willow’s 22.8K, and held a 59.8% Share of Search versus Willow’s 1.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Momcozy vs Willow and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Momcozy or Willow?
Compare brands selling portable wearable breast pumps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Momcozy, Willow. The figures are in the table below the chart.
View monthly share of search table
| Month | Momcozy | Medela | Lansinoh | Elvie | Willow |
|---|---|---|---|---|---|
| Oct 2025 | 49.1% | 27.2% | 9.6% | 11.1% | 3% |
| Nov 2025 | 53.9% | 24.1% | 10.6% | 8.7% | 2.6% |
| Dec 2025 | 51.5% | 27.3% | 10.2% | 8.2% | 2.8% |
| Jan 2026 | 51.3% | 27.4% | 10.3% | 8.1% | 2.9% |
| Feb 2026 | 52% | 28% | 10.1% | 7.4% | 2.6% |
| Mar 2026 | 53.8% | 25.6% | 11% | 7.2% | 2.3% |
| Apr 2026 | 54.5% | 25.4% | 11% | 7% | 2.2% |
| May 2026 | 55% | 25.3% | 10.9% | 6.5% | 2.2% |
| Jun 2026 | 56.9% | 22.9% | 11.3% | 6.8% | 2% |
| Jul 2026 | 59.6% | 22.5% | 10.3% | 5.7% | 1.9% |
| Aug 2026 | 59.8% | 22.4% | 10.5% | 5.5% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Momcozy and Willow comparison changed over the last 12 months?
3 findings
- Momcozy was ahead of Willow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Momcozy’s estimated Share of Search among wearable breast pump brands worldwide moved from 49.1% to 59.8%, and its estimated monthly branded searches moved from 569K to 741K.
- Across the 11 months ending August 2026, Willow’s estimated Share of Search among wearable breast pump brands worldwide moved from 3% to 1.8%, and its estimated monthly branded searches moved from 34.4K to 22.8K.
How did search popularity change for wearable breast pump brands worldwide in August 2026?
2 changes
Momcozy’s estimated Share of Search among wearable breast pump brands worldwide has gained ground for 3 months in a row, from 55% to 59.8% in August 2026.
Estimated monthly branded searches for Willow worldwide fell 33.8% over 11 measured months, from 34.4K to 22.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Momcozy’s and Willow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Momcozy
12 branded search terms
- breast pump momcozy
- mom cozy
- momcozy
- momcozy breast pump
- momcozy com
- momcozy m5
- momcozy m6
- momcozy m9
- momcozy mobile flow
- momcozy s12 pro
- momcozy wearable pump
- wearable pump momcozy
Willow
6 branded search terms
- breast pump willow
- onewillow com
- willow 360
- willow go
- willow pump
- willow wearable pump
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.